Are we not men? We are HAPPY MEAL

See if you can count the pop culture references in this post.

McDonalds (1) introduced a series of American Idol Toys (2) fr it's Happy Meal (3) series of toys based on music genres -- pop (4), country (5), new wave (6) (!), etc.

Devo (7) is pissed.

Devo's complaint is based on the New Wave toy (see 6 above) called New Wave Nigel. The toy has an orange jumpsuit and pink sunglasses and an "energy dome" (8) hat.

Compare the two:

The commercial also plays a song that, according to Devo, sounds like,um, Devo.

Quote from Gerald Casale, bass player, Devo:

"The very same people that wanted nothing to do with Devo and looked down on Devo and condescended (to) Devo... enough time's gone by that they go, 'Hey, you know those guys are synonymous with what was new about New Wave,"' he said.

"'So if we're going to do New Wave Nigel what do people recognise iconically better than Devo and the red hat?"'

"Sue them, sue them good." (9)

What a beautiful world. (10)