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Joni Mitchell Signs with Starbucks Label

Posted over 2 years ago
From the "Guardian":http://music.guardian.co.uk/news/story/0,,2134368,00.html

Hear Music, the record label launched this year by coffee chain Starbucks, has announced that Joni Mitchell has come out of singer-songwriter retirement and signed to the label.Mitchell is to release Shine - her first album of original material in nearly a decade - in September through Starbucks stores. It's likely to be positioned next to Paul McCartney's recent Hear Music release, Memory Almost Full, and just below the skinny blueberry muffins.It was Mitchell's personal experience of working with Starbucks on a 2005 Artists' Choice compilation album that helped persuade her to sign; the relatively healthy sales of Memory Almost Full - nearly half a million copies sold in the US to date - would not have harmed negotiations.And according to the "AP":http://www.iht.com/articles/ap/2007/07/25/arts/NA-A-E-MUS-US-Starbucks-Mitchell.phpMitchell wrote nine of the 10 songs on "Shine," the exception being an adaptation of the Rudyard Kipling poem "If."She described it as "as serious a work as I've ever done" with some dark lyrics.The album will be released in the US and Canada on 25 September. Other countries can pick up a copy during that same week.I'm still not crazy about their coffee.

Comments (7)

  1. mullytron says Interesting. If anyone has integrity/cred, it's Madam Mitchell. Seems like a weird move to me...
    Permalink posted 07/25/2007
  2. Jonh Ingham says Starbucks the new home for 'heritage' acts? What with Prince selling his new album to a UK Sunday newspaper for them to give away, we're seeing some interesting changes in music distribution. It's a crime that labels won't give someone with the artistic worth of Mitchell a creative outlet for her work, so I'm happy to see another source step up, even a coffee chain that I detest.
    Permalink posted 07/25/2007
  3. nicki says And is it just me, or does it seem like it's only the "heritage" acts that are willing to try out new distribution methods and channels?
    Permalink posted 07/25/2007
  4. Jonh Ingham says Well the new ones are already doing it, unless they're stupid.
    Permalink posted 07/25/2007
  5. Rabbit Ears says The primary thing I appreciate about Starbucks (don't drink coffee anymore having already consumed a lifetime's supply) is the great music they play and sell. Will definitely be picking up a copy!
    Permalink posted 07/25/2007
  6. Jonh Ingham says Interesting story by blogger Bob Lefsetz yesterday - After all the hype, Macca's new album has sold just a few thousand more than Chaos and Creation, his previous album. So Starbucks can achieve no more than a regular record company. Though regular record companies aren't giving Ms. Mitchell a chance, so that's a plus.
    Permalink posted 07/26/2007
  7. MasonJar says I think musically, Starbucks' heart is in the right place. I've been turned onto a lot of great music via the Hear Music compilations, and even the Hear Music XM Radio channel plays stuff you just don't hear anywhere else. I'm kind of surprised to see my beloved Joni going the Starbucks route, but perhaps she's just going where she'll be appreciated.
    Permalink posted 07/27/2007

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