Nine Inch Nails' 2007 release Year Zero will undoubtedly go down in ock history for the way the recording was marketed before its release. It may mark the first time that the advance strategy -- conceived of and executed, for the most part, by NIN auteur Trent Reznor himself with 42 Entertainment -- became part and parcel of the edifice that is the album's concept: an alternate reality game and a possible film project that lasts three years in total make up the rest. Months before the recording's actual issue date, T-shirts appeared with highlighted letters in code that spelled out "I Am Trying To Believe." Hip fans added a dotcom to the words and found a website discussing "The Presence," a shadowy four-fingered hand on the set's cover that appears throughout the booklet, in web discussions of the set, and references to the drug "Parepin," which was allegedly introduced into the water supplies of large cities to make them safe against bio-terror yet induced mass hallucinations as a side effect. There were other websites as well which described the "Church of Plano," the confessions of a government murderer for hire, and more, as well as a phone number that played the spooky beginning of the track "Survivalism." There were several thumb drives placed strategically in bathrooms of NIN concerts around the world that contained entire tracks from the album. What's more, this guerilla "marketing" campaign has not been commented on by Reznor except to say that it is not marketing, but part of the concept of Year Zero itself and not meant to induce consumers to buy the record. Right.
Given this ambitious schemata for Year Zero's release along with the concept -- a dystopian, paranoid, angry and schizophrenic look at life in the United States circa 2022 -- it is the music contained on the disc and only the music that is the bellwether of whether or not the ambition and effort were worth it. Year Zero comes virtually on the heels of 2005's With Teeth, and is a virtual sprint for Reznor who is known to take notoriously long breaks between recordings. A large portion of the album's rough tracks were recorded with a laptop setup while on tour, and it feels like it. There are hidden sounds, textures, shadings, passages, and more in virtually every cut where heavy metal, industrial , ambient, hip-hop, post-futurist balladry and strings rub up against each other and punch one another in a glorious rawk din. Melodies are asserted and turned inside out, added onto with other segments, and either returned to or not. And yet, the sound of Year Zero is cohesive, adventurous, full of dynamics, tension and character. The songs sound like songs. There are discernible hooks in "The Beginning of the End," "Survivalism," "The Greater Good," and the utterly moving and brilliant "Zero-Sum," which closes the disc. While many of the Nine Inch Nails recordings after Downward Spiral relied on sheer force to bludgeon listeners into submission, the atmospheres on Year Zero are far more seductive and and inviting. This doesn't mean there isn't a powerful blend of electronics and in-the-red vanguard ock, along with mutant science-fiction funk, from the opening "Hyperpower!" and "The Beginning of the End," where guitars squall against glitches, beeps, pops, and blotches of blurry sonic attacks. Percussion looms large, distorted, organic, looped, screwed, spindled and broken. It's as if Reznor spent some real time listening to the Hank Shocklee and the Bomb Squad, Public Enemy's sound architects for inspiration. His notion of the same doesn't borrow from them so much as extrapolate and shove to the margin the idea of sound as the driving force that carries a song's structure, and not vice-versa: check "Survivalism" and "Me, I'm Not."
It comes down to something both prophetic and age old: Year Zero is an album that more accurately reflects its time period than any other in the pop pantheon. Its paranoia and rage are well founded by the lack of choices. Near the end of "The Good Soldier," Reznor's protagonist emerges shattered and bewildered by the bloodshed in all this world and his personal one intones: "No one's even sure/What we're fighting for/Or who we even are anymore/I feel/so far away...." In the faux-hip-hop funky ock in "Capital G" amid the scree and feedback, this character with his ragged singsong rap offers: "Well I used to stand for something/But forgot what that could be/there's a lot of me inside you/maybe you're afraid to see/Well I used to stand for something/Now I'm on my hands and knees/Traded in my god for this one/signs his name with a capital 'G'," while a horn section bleats and burns, treated and mutilated by bleeps and glitches with a deep, scathing bassline. In the universe of Year Zero, apathy, though desired, is never enough. This is portrayed in "My Violent Heart" and "The Warning," sonically as well as lyrically. In the latter track, beats shift with huge electronic and guitar drones, pushed by the confounded emotion inherent in the lyric to the place of the apocalyptic entrance of the "presence" coming down from the sky -- is it an hallucination, an actual vision of retribution, or willful destruction by the protagonist? -- "....We've been watching you with all of our eyes/And what you seem to value most/so much potential/or so we used to say/your greed, self-importance, and your arrogance...your time is ticking away."
The burning electronic funk in "God Given" reveals the urgency of a situation with no choices but to look straight in front of you." Apocalypse and some frightening future of absolute control have been seeded and watered in the present day, from one American generation to the next as societal disintegration has resulted in the willful acquiescing of freedom, all done to monster beats, scratches, chants and completely sick ock & roll freak-out. You can find the tension whipped to frenzy pitch in "Meet Your Master," where the new boss is some grainy reality that acquits no one, offers no mercy, and where forgiveness is a concept rather than a definition of anything real. In the bass throb and guitar caterwaul in the middle, Reznor dispassionately intones, "come on down down, come on down, come on down..." It's echoed endlessly as layers of noise and feedback assert themselves over the shuffling bomb of the bass loop. What all this schizophrenic fright, political and cultural nausea and social paranoia add up to is a future of no choices because those choices were all pissed away in our gluttonous use of the environment, of other societies for our own purposes and sheer hedonism. The strange sound of marimbas and vibraphones slip ethereally from one song to the next, as if to belie the absence something that was; it has been placed under erasure; it's a collective past whose trace is barely recognizable in the future of no choice "freedom."
Year Zero is the finest Nine Inch Nails recording since Downward Spiral. Its songs are memorable, beautifully constructed and articulated. Reznor's manner of writing on a laptop and recording as he went on the road was beneficial in that it provided a larger context for his lyric ideas as they matched up to the splatter and crash of his musical ones. This is Reznor's least "personal" album," and hence it becomes his most personal; because as his vision widens to embrace an entire generation inside the conceptual reality of Year Zero and "The Presence," he embraces the things he dreads, fears and bristles at most with complete conviction -- even if that conviction is rooted at times in irony (and thank goodness for that). Certainly the album is bleak and doesn't make for bland entertainment, but then, his records never do. This one is as fully realized as a ock & roll album for the post-9/11 world can be, even if its totality is not held in the zeros and ones of binary code, but in extraneous web sites and alternate reality gamesmanship: in other words, the music stands on its own no matter what else accompanies it. Year Zero is bloodied but unbowed ock with a capital "R"; it's a serious and marginal pop treatise on the lack of political and social awareness inherent in the current and perhaps near future culture. It reveals in song and sound the helplessness bred in the individual's eminent collision and collusion with a perceived enemy. It becomes a kind of manifesto, a Jeremiad prophecy of what may arrive, however metaphorically, if these shadows do not change. It's brilliant, disturbing, necessary.
From Zerpopaid.comRefuses to take on the role of traffic cop, and says that it generally sees increased traffic as a "good thing." In a recent interview, http://bits.blogs.nytimes.com/2008/02/05/verizon-rejects-hollywoods-call-to-aid-piracy-fight/Tom Tauke, Verizon’s executive vice president for public affairs, criticizes Hollywood's efforts to get ISPs like AT&T to begin identifying and preven.
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The Green Party of Europe has released a new video that criticizes the multinational media industry for its stance on file-sharing. They point out that the "...media industry has failed to offer viable legal alternatives and they will fail to convince consumers that sharing equals stealing." Furthermore, they note how the entertainment industry has been successful at changing copyright and fair-us
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From The Economist print editionLast year was terrible for the recorded-music majors. The next few years are likely to be even worseIN 2006 EMI, the world's fourth-biggest recorded-music company, invited some teenagers into its headquarters in London to talk to its top managers about their listening habits. At the end of the session the EMI bosses thanked them for their comments and told them to h
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By Mathew Ingram http://www.theglobeandmail.com/blogs/mingramEveryone is trying to find a way of adapting to the new reality of the music industry -- the fact that CD sales are dropping, that songs can be downloaded and shared instantaneously, etc. But is an Internet "tax" the way to do it? Late last year, the Songwriters Association of Canada came out with an open letter promoting the idea a...
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From Zeropaid.comFrom pressuring music trade organizations like the IFPI to refocus its priorities, to impending massive job layoffs, one of the music industry's "Big 4" may be the first to realize that reform is long overdue. Last week it was reported that EMI would leave the International Federation of the Phonographic Industry(IFPI) on March 31st if the structure and aims of the IFPI were no...
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By Ryan Singel-WiredIn the confusion following the Washington Post's RIAA story, and its subsequent "correction," journalists and advocacy groups alike are missing an important fact: the RIAA has repeatedly taken the position that ripping MP3s from CDs you own is illegal, and it's using that argument to harm consumers.Journalists, policy watchers and even copyright experts who fail to understan...
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By Seth GodinThe first rule is so important, it’s rule 0:0. The new thing is never as good as the old thing, at least right now.Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late. Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t.1. Past performa
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From MTV.comBy James Montgomery, with additional reporting by Gil KaufmanIn April, Trent Reznor released Year Zero, a concept album about a future society teetering on the brink of apocalypse. It was supposed to be a grand work of fiction, but it could just as easily have been about the music industry in 2007 — a bleak, burned-out world where the sky fell on a daily basis and the rivers ran red.
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Something most of us already know but just in case. By Bob Lefsetz (Lefsetz Letter)Have you been catching the Universal bashing by Trent Reznor and Josh Homme? Hell, Homme even mentions Jimmy Iovine by NAME!Nine Inch Nails and Queens of the Stone Age may not sell millions of records, but one thing they've got is fans. Both acts can tour until their leaders die. The Grammy nominees?There's a fic
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From NIN.comSeveral years ago I persuaded my record company to let me begin posting my master recording files on nin.com, in order to see what kind of user-generated content would materialize from my music. I had no agenda… the main reason I did it was because I thought it was cool and something I would have liked to do if it was available to me. A lot of really fun stuff started to happen….co
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I love NIN. There is really no other musical entity like them, nor is there a specific genre that defines them, and I think that everyone who knows them would agree that the title NIN is the equivalent to a quality stamp on a product.It seems that in their position today you should no longer judge them by their latest offering. The quality of NIN has long been carved in stone and it gives them ...
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At the behest of Mog I have been put upon to review the upcoming Nine Inch Nails, or "NIN" records entitled "Year Zero". Before I do this, however, let me paint you a brief picture of more or less every NIN fan I've known since 1992; a fuckwitted know-it-all conspiracy theorist asshole in black pants and welding goggles. Seriously. Every person I've ever known who loved NIN also wanted to do ni...
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Now, I realise my MOG is beginning to look like a troubling shrine to Nine Inch Nails, but I promise, this will be the end of it for a while, anyway. But last night, I saw them live for the first time, at Luna Park in Sydney, and I simply couldn't let such a momentous occasion pass without MOG-ing on it. So, here goes.Frankly, I'm not too sure what to write, because they left me speechless, lar...
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Yesterday, Year Zero was officially released. I thought that I would download it and give it a listen. I am listening to it in its entirety as I type this. So far, it rocks!
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Listen to it here: http://hypem.com/search/nine+inch+nails/1/And don't thank me; thank "Mike.":http://mog.com/Zeroskilz It's his find, only he didn't have the time to post about it now.I love it. Very hypnotic at first and then \mmmm/!And what an amazing title...perfect for meh day ;)Thank you, Mike!
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But when you touch me like thisAnd you hold me like thatI just have to admitThat it's all coming back to me ...I've grown up in a strange generation. Started out with vinyl - side one & two, great artwork & really prone to scratches, not great quality. Moved to 8tracks - one side - much smaller artwork, quick to degrade. Then to the cassette tape - back to two sides, even smaller artwork, bu...
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Unlike Derek Zoolander, I do know who I am. My name is Mike. My last name begins with M as well. Hence my username m-squared. The 64 was my high school football number, I should probably let that time and number go. Speaking of high school however, the first person to give me the nickname m-squared was another kid named Mike. I later fought him 3 times, winning twice. He represents 3/4 of...
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I need to unload a secret only a brave & select few know about ... you know who you are! It's something I've been forced to keep hidden inside until now. Thanks to MOG, I have the strength and conviction to tell you about a certain penchant I have, a proclivity (and yes I know that they mean the same thing, but they sounded better together) of sorts, a tick … only this tick happens 9 times.I.
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When life hands you lemons, you make lemonade (and then a trip to the liquor store) This has been one of those weeks...and I am again reminded of how friends, family, and music get me through life's rough patches. On Tuesday, I was in a car accident. Well, according to my summons, I _caused_ a car accident. Failure to yield right-of-way when making a left turn. No one was hurt, thankfully,...
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By Seth GodinThe first rule is so important, it’s rule 0:0. The new thing is never as good as the old thing, at least right now.Soon, the new thing will be better than the old thing will be. But if you wait until then, it’s going to be too late. Feel free to wax nostalgic about the old thing, but don’t fool yourself into believing it’s going to be here forever. It won’t.1. Past performa
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By Mathew Ingram http://www.theglobeandmail.com/blogs/mingramEveryone is trying to find a way of adapting to the new reality of the music industry -- the fact that CD sales are dropping, that songs can be downloaded and shared instantaneously, etc. But is an Internet "tax" the way to do it? Late last year, the Songwriters Association of Canada came out with an open letter promoting the idea a...
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Okay, I finally heard the new NIN single, "Capital G." After all the hype and positive posts about the new NIN on MOG, I was really expecting to be blown away. Instead, I was very . . . unimpressed. Just so you know, I'm not a Trent-hater. I loved Pretty Hate Machine, and I think Broken is one of the most incredible things every produced (even posted about it before). And even some of his ...
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From MTV.comBy James Montgomery, with additional reporting by Gil KaufmanIn April, Trent Reznor released Year Zero, a concept album about a future society teetering on the brink of apocalypse. It was supposed to be a grand work of fiction, but it could just as easily have been about the music industry in 2007 — a bleak, burned-out world where the sky fell on a daily basis and the rivers ran red.
More >
At the behest of Mog I have been put upon to review the upcoming Nine Inch Nails, or "NIN" records entitled "Year Zero". Before I do this, however, let me paint you a brief picture of more or less every NIN fan I've known since 1992; a fuckwitted know-it-all conspiracy theorist asshole in black pants and welding goggles. Seriously. Every person I've ever known who loved NIN also wanted to do ni...
More >
Trent's done it again. Just released today, a free sampler of the upcoming NIN/JA tour (that's NIN and Jane's Addiction, for the uninformed). The sampler is available for the cost of your email addy at the NIN/JA website.The sampler contains 6 songs, 2 each from NIN, JA, and the opening act, Street Sweeper. These tracks are previously unreleased. At the site there is also a streaming playli...
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Just got home with my official copy of _Year Zero_. Pretty cool packaging, a nice booklet with _much appreciated_ song lyrics and some shout-outs, most notably the one to Zack de la Rocha. Intriguing. Look at that gun show on the right flap...I don't know who makes the machine gun, but I'm pretty sure the other gun is a Reznor. Sigh :O) Now, in case any of you have bought the CD but haven't o...
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From The Economist print editionLast year was terrible for the recorded-music majors. The next few years are likely to be even worseIN 2006 EMI, the world's fourth-biggest recorded-music company, invited some teenagers into its headquarters in London to talk to its top managers about their listening habits. At the end of the session the EMI bosses thanked them for their comments and told them to h
More >
Something most of us already know but just in case. By Bob Lefsetz (Lefsetz Letter)Have you been catching the Universal bashing by Trent Reznor and Josh Homme? Hell, Homme even mentions Jimmy Iovine by NAME!Nine Inch Nails and Queens of the Stone Age may not sell millions of records, but one thing they've got is fans. Both acts can tour until their leaders die. The Grammy nominees?There's a fic
More >
The Green Party of Europe has released a new video that criticizes the multinational media industry for its stance on file-sharing. They point out that the "...media industry has failed to offer viable legal alternatives and they will fail to convince consumers that sharing equals stealing." Furthermore, they note how the entertainment industry has been successful at changing copyright and fair-us
More >
| Title | Lyrics | Buy |
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| 1 Hyperpower! |
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| 2 The Beginning of the End |
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| 3 Survivalism |
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| 4 The Good Soldier |
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| 5 Vessel |
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| 6 Me, I'm Not |
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| 7 Capital G |
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| 8 My Violent Heart |
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| 9 The Warning |
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| 10 God Given |
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| 11 Meet Your Master |
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| 12 The Greater Good |
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| 13 The Great Destroyer |
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| 14 Another Version of the Truth |
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| 15 In This Twilight |
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| 16 Zero-Sum |
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Click to purchase…
© 2006-2009 Mog Inc. All Rights Reserved
 "Year Zero")
