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Gomez

How We Operate

  • AMG Review of How We Operate

    Amg
    Thom Jurek
    All Music Guide

    How We Operate is Gomez's first studio offering on the ATO imprint, and it's a (mostly) quiet stunner. Produced by Gil Norton and recorded in London, the album is a deft collection of well-molded pop songs that sound of a piece. They're full of ingenious little hooks, fine singing, poetics and to-the-point lyrics, and cool guitars. After popping this disc into the deck and hitting "play," it may be tempting to do a double-take at the cover for a moment, given the music the band has released in the past. But that sound -- with Tom Gray's evocative voice at the front -- is unmistakable. This is the sound of a band sitting around facing one another and concentrating on writing and executing songs that stand the test of time, using multiple songwriters of equal gift and merit. In five or ten years, How We Operate will not sound any more dated than, say, Ronnie Lane's Anymore for Anymore; in other words, not at all. The world doesn't shatter with this set, the vision of ock's future salvation (a load of crap they were shouldered with by the manic, next-big-thing-of-the-week of Brit music tabloids with their debut Bring It On) from its current dregs -- how else could a record by Wolfmother actually get released and promoted? -- doesn't occur. But what does is that this quintet, who has so gradually come into its own via a stubborn insistence on sticking to its own principles, has grown immeasurably and become a unit of utter confidence and consistent vision that insists on excellence and will settle for nothing less. Gomez's adherence to the principles of good songwriting craft -- melody, harmony, rhythm, and lyrical economy -- serves them, and ultimately the listener, in spades. This is not some weepy, introspective sheaf of tunes that are full of overburdened metaphors stretched to the breaking point. The opener, "Notice," begins quietly and unhurriedly, with an acoustic guitar, a whispering bassline, and a brushed snare, as the vocalist tells an expressionistic story about opportunity, wasted, grasped, reckoned with in both life and love, with lies told, ignored in denial, and forgotten. The electric guitars kick in on the chorus, and the drums begin to pop. The verse is repeated and eventually comes to a ringing series of crescendos that are restrained yet powerful enough to hold the listener in its grip. "See the World" could have been written by R.E.M. before they started bullsh*tting and thinking they were more than they were. One can also hear an optimistic Jay Farrar in here. The bright, down-home acoustic guitars, the "sha-la-la" chorus, the exhortation to go out and get more from life, and the gorgeous meld of electric guitars and backing vocals are simply a joy to listen to. This doesn't mean there aren't rockers here. Far from it. Tracks such as "Hamoa Beach" that start out acoustically develop into sonically overdriven forays into margin-challenging guitar pyrotechnics. "Girlshapedlovedrug" has a hook to die for in its intro, and the volume level continues to rise from there without the harmonically taut, bright, sparkling Ottwell vocals and ramped-up six-strings. "Cry on Demand" has a knotty, angular lyric line, but rounds itself in the rollicking chorus and between verse fills. "Charley Patton Song," doesn't deal with the lues whatsoever, despite its title. Instead, there is an atmospheric, floating, dreamy quality to its sophisticated verse structure that never leaves out the end-of-line hook. There are strange sounds in its background that sound like a cembalom or hammered dulcimer chiming above the rest of the instruments, and a simple organ line that shimmers underneath it all. The bridge changes the nature of the entire track, Gomez pretends to let the tension out of the bag for a short bit and enters into dissonant interplay between drums and detuned guitars. The album almost whispers to a close on "Don't Make Me Laugh," where a gentle country groove unhurriedly glides in and offers the singer a breezy window to observe his unwillingness to compromise himself for another opportunity with a lost love. There are ock overtones that begin to bleed in the instrumental bridge, tension once more rises before being given the air to breathe and float away as the cut comes to a leisurely close amid almost jaunty strings and a slide playing in the high register. How We Operate is strong, focused, and a complete pleasure to engage; its maturity and confidence is beyond anything they've released thus far, and the experimentalism brought into play on their other albums is here, though the textures, tempos, and frameworks are significantly other. Above all, this is most certainly a Gomez record, one they couldn't possibly have created earlier; its maturity and confidence offer a new dimension to a sound that's already full of complexity, paradox, and a pronounced, now intractable, identity.

Gomez Coming To a Theatre Near You
over 2 years ago

A brand new year brings on a new round of shows by Gomez. If you haven't treated yourselves to a live Gomez show, now’s the time to see for yourselves why some of their adoring fans follow them all over the country. To see them is to love them! I can’t think of a better reason to visit the Northwest (Seattle WA, Vancouver BC, Portland OR, Petaluma CA). We're heading out west for six days, five

More >
Finding Gomez
over 2 years ago

Hi everyone! It's good to be on board. So...I finally found Gomez after 10 years of them being a band. What took so long? After working for companies that controlled the type of music I listened to all day, I became self-employed and rediscovered music in a big way. But listening to FM radio stations only gave me a glimpse of what is out there. I heard "How We Operate" in May of this year and have

More >
Gomez?
over 2 years ago

I don't know but for some reason, I totally stopped listening to them. I had one of their cd's a while ago. I listened to it over and over and one day, I just stopped and forgot all about it. They came to mind today for some reason. I really want their new CD. From what I did hear of it, it sounds good. Maybe I'll pay the iTunes store a little visit later...

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Stars' Amy Millan Guests On New Gomez Album
about 1 year ago
Gomez.... How we operate.... live and freakin fabulous accoustic
about 1 year ago

Another of my favourite artists... and my favourite songs...live in the A T & T Blue room... streaming this site has blown my download limit many times over the last months...lolNot sure about the backing vocals though...maybe they shoulda just played the 'geetar'

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And the Blairy goes to...
over 2 years ago
Speaking of Summer Music....
over 2 years ago

I am so incredibly in love with Gomez. I am going to see them in July and I can't wait. They are playing Mud Island, which I realize might not sound appealing, but actually it's one of my fave venues in town. It's an amphitheatre located on the river and it's just gorgeous when the sun's setting.This is my fave song of theirs:Such a fun video! This is also becoming one of my fave songs:Their m

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Spike says:
about 1 year ago

Spike says:"To notice how strange the world is is to be alive."http://mog.com/deadmandeadman/blog_post/149338#commentshttp://mog.com/Spike

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When Someone Is About To Disappear Completely
over 3 years ago
Blog post image preview

I've been scarce on here as of late. A bit of long brewing family trauma with the impending death of my grandmother has turned my life upside down. (My grandmother was like a 2nd Mom to me, a real mentor.) Its a sad story i won't tell here, but we're essentially waiting for the call. I made an emergency trip to see her and help my parents one last time earlier this week.So what does all thi...

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Here I am
over 3 years ago

So, here I am, wonder of wonders. I've been intending to get in here for ages. If you wanna know more about me I regularly blog here. Much mez love, Tommy Gomez x

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Gomez?
over 2 years ago

I don't know but for some reason, I totally stopped listening to them. I had one of their cd's a while ago. I listened to it over and over and one day, I just stopped and forgot all about it. They came to mind today for some reason. I really want their new CD. From what I did hear of it, it sounds good. Maybe I'll pay the iTunes store a little visit later...

More >
Gomez Coming To a Theatre Near You
over 2 years ago

A brand new year brings on a new round of shows by Gomez. If you haven't treated yourselves to a live Gomez show, now’s the time to see for yourselves why some of their adoring fans follow them all over the country. To see them is to love them! I can’t think of a better reason to visit the Northwest (Seattle WA, Vancouver BC, Portland OR, Petaluma CA). We're heading out west for six days, five

More >
Finding Gomez
over 2 years ago

Hi everyone! It's good to be on board. So...I finally found Gomez after 10 years of them being a band. What took so long? After working for companies that controlled the type of music I listened to all day, I became self-employed and rediscovered music in a big way. But listening to FM radio stations only gave me a glimpse of what is out there. I heard "How We Operate" in May of this year and have

More >
Slowly Soaking in Gomez
over 3 years ago

One of the best feelings ever is when you find an artist or group that just sticks in your head and you start scouring around everywhere looking for more info on them, wondering why you didn't listen to them before and why didn't you listen to that person or acquaintance that may have recommended them to you a few years ago at that autumn backyard party where you didn't really want to hang out ...

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Gomez :: See The World
over 3 years ago

Check out this song - it's got a timeless 'epic' quality to it. Puts me in a mood everytime I hear the intro and first lyric. Quality production, lyrics, harmonies and instruements.Makes the party...

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