Quik Is the Name

AMG Review of Quik Is the Name

Alex Henderson
All Music Guide

The release of DJ Quik's debut album, Quik Is the Name, in 1991 begged the question: does ap really need yet another gangsta rapper? Indeed, by that time, ap had become saturated with numerous soundalike gangsta rappers -- most of whom weren't even a fraction as interesting as such pioneers of the style as Ice-T, N.W.A, and Schoolly D. Nonetheless, rapper/producer Quik turned out to be more noteworthy than most of the gangsta rappers who debuted that year. Lyrically, the former gang member (who grew up in the same L.A. ghetto as N.W.A, Compton) doesn't provide any major insights. His sex/malt liquor/gang-banging imagery was hardly groundbreaking in 1991. But his hooks, beats, and grooves (many of which owe a debt to '70s soul and funk) are likeable enough.