Dr. Dre Partners With Premium Drink Company

Every major hip hop artist is marketing a drink these days and Dre wasn't about to be left out. The Grammy-winning producer will be the face of a premium cognac, a sparkling vodka and possibly a premium tequila in the future. Dr. Dre was approached by Drinks Americas and they decided to form a partnership "to identify, develop, and market premium non-alcoholic and alcoholic beverages" according to CNN. CNN also reported a statement from the President & Chief Executive Officer of Drinks Americas, J. Patrick Kenny:

We are thrilled to be working with Dr. Dre, a true icon, as an owner and our partner in brands that will reflect his tastes and personality. Unlike hiring a celebrity to help grow an existing brand, Dr. Dre is an equity owner of the brands and will be involved as our partner at every stage of the process.

CNN claims this is "the first time an iconic artist has partnered directly with a beverage company in an equity arrangement to jointly develop and market products" but I think this is the same type of deal that P. Diddy has with Ciroc vodka. Drinks Americas also markets Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Paul Newman's Lightly Sparkling Fruit Juice Drinks and Flavored Waters.Read more about Dr. Dre's new liquor deal at CNN.com.Details on the P. Diddy vodka deal were reported on Billboard last year.Diddy's commercial for Ciroc vodka features Kanye's "Flashing Lights":