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    <title>MOG - idiomag's Posts</title>
    <link>http://mog.com/idiomag</link>
    <pubDate>Tue, 12 Aug 2008 12:29:11 GMT</pubDate>
    <description>MOG - idiomag's Posts</description>
    <language>en-us</language>
    <ttl>60</ttl>
    <item>
      <title>New dashboard</title>
      <link>http://mog.com/idiomag/blog/179983</link>
      <description>&lt;p&gt;We are looking at changing idiomag's current "cover-page" (what you see when you log in) to a dashboard of your music taste. This aims to give you a better overview of the content in your magazine, so you can immediately jump off into whatever interests you most.  We have done a mockup &lt;a href="http://www.idiomag.com/newdashboard?rep=blog"&gt;here&lt;/a&gt; - see what you think, and click on the new features to add comments.&lt;/p&gt;
&lt;p&gt;Thanks!&lt;/p&gt;
&lt;p&gt;The &lt;a href="http://www.idiomag.com"&gt;idiomag&lt;/a&gt; team&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;</description>
      <pubDate>Tue, 12 Aug 2008 12:29:11 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/179983</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>New and Improved for your pleasure</title>
      <link>http://mog.com/idiomag/blog/164672</link>
      <description>Hey all! Gueeeeeeess what?! We have something awesome for you to check out: our new widget! Whoa ho ho! Get excited! It's better than the old facebook one, because this one goes everywhere! Facebook, myspace, blogs, start pages, whatever! It's a mini version of the magazine you already love, so go to &lt;a href="http://www.idiomag.com/widget"&gt;www.idiomag.com/widget&lt;/a&gt; and get yours now, and then tell your friends to get one too!
&lt;object height="300" width="430"&gt;&lt;param name="movie" value="http://www.idiomag.com/w/27" /&gt;&lt;param name="allowScriptAccess" value="always" /&gt;&lt;embed src="http://www.idiomag.com/w/27" type="application/x-shockwave-flash" allowscriptaccess="always" height="300" width="430"&gt;&lt;/embed&gt;&lt;/object&gt;&lt;img http:="" src="\" /&gt;xJmxPTEyMTIxNjE1OTg4MTgmcHQ9MTIxMjE2MTYwNTY5MiZwPTEzMzAxJmQ9Jm49Jmc9Mg==.jpg" /&gt;</description>
      <pubDate>Fri, 30 May 2008 15:34:40 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/164672</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>Facebook apps</title>
      <link>http://mog.com/idiomag/blog/124624</link>
      <description>&lt;p&gt;Hey - just a quick shout out to check out idiomag's facebook app - &lt;a href="http://apps.facebook.com/idiomag/"&gt;http://apps.facebook.com/idiomag/&lt;/a&gt; - you get reviews/videos/interviews/bios about the bands you love - through your Facebook account.&lt;/p&gt;


	&lt;p&gt;also if you are a fan of Ricky Gervais... check out the Karl Pilkington Quotes app here - &lt;a href="http://apps.facebook.com/karlpilkington/"&gt;http://apps.facebook.com/karlpilkington/&lt;/a&gt;&lt;/p&gt;


	&lt;p&gt;that is all for now - but let me know how you think we are doing with idiomag :)&lt;/p&gt;</description>
      <pubDate>Thu, 15 Nov 2007 12:11:18 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/124624</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>There is lots happening.</title>
      <link>http://mog.com/idiomag/blog/83475</link>
      <description>&lt;p&gt;Well, a lot has happened since we last posted here. The big players have been buying up the online advertising market, Facebook has allowed external apps in its social network, and last.fm has finally been bought by &lt;span&gt;CBS&lt;/span&gt; (last.fm: please don&#8217;t change - we love you as you are!).
&lt;br /&gt;
We have some very exciting developments in the pipeline for this month. We have been working hard on tweaking idiomag&#8217;s algorithms and content-base, as well as making the magazine more readable. Also, at some point in the next month or so, we will jump on the (very appealing) bandwagon and create some groovy Facebook applications.
&lt;br /&gt;
We have had a good range of new contributors come on board, including JunkMedia, Ground Up Hip Hop, Losing Today and Chronic Magazine. This will really help deepen our content-base, enabling us to deliver a more relevant and interesting magazine. In addition, we are now broadening the content beyond gig and album reviews, to include interactive competitions, feature articles and some podcast-style sections.
&lt;br /&gt;
One major improvement that we are just completing, is that readers will soon be able to join idiomag using their &lt;span&gt;MOG&lt;/span&gt;, last.fm, iLike or MyStrands username. From this we can immediately create a very relevant magazine, from their past listening habits. Much simpler and quicker.
&lt;br /&gt;
Its also nice to see that idiomag is still picking up some great press, with recent mentions in WebUser magazine and Precision Marketing magazine.
&lt;br /&gt;
Well thats about it for the moment. As usual, let us know your thoughts and suggestions.
&lt;br /&gt;&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://mog.com/images/users/0000/0005/0314/images/1181591753.pjpeg" /&gt;&lt;/p&gt;</description>
      <pubDate>Mon, 11 Jun 2007 19:59:12 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/83475</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>There is lots happening.</title>
      <link>http://mog.com/idiomag/blog/83474</link>
      <description>&lt;p&gt;Well, a lot has happened since we last posted here. The big players have been buying up the online advertising market, Facebook has allowed external apps in its social network, and last.fm has finally been bought by &lt;span&gt;CBS&lt;/span&gt; (last.fm: please don&#8217;t change - we love you as you are!).
&lt;br /&gt;
We have some very exciting developments in the pipeline for this month. We have been working hard on tweaking idiomag&#8217;s algorithms and content-base, as well as making the magazine more readable. Also, at some point in the next month or so, we will jump on the (very appealing) bandwagon and create some groovy Facebook applications.
&lt;br /&gt;
We have had a good range of new contributors come on board, including JunkMedia, Ground Up Hip Hop, Losing Today and Chronic Magazine. This will really help deepen our content-base, enabling us to deliver a more relevant and interesting magazine. In addition, we are now broadening the content beyond gig and album reviews, to include interactive competitions, feature articles and some podcast-style sections.
&lt;br /&gt;
One major improvement that we are just completing, is that readers will soon be able to join idiomag using their &lt;span&gt;MOG&lt;/span&gt;, last.fm, iLike or MyStrands username. From this we can immediately create a very relevant magazine, from their past listening habits. Much simpler and quicker.
&lt;br /&gt;
Its also nice to see that idiomag is still picking up some great press, with recent mentions in WebUser magazine and Precision Marketing magazine.
&lt;br /&gt;
Well thats about it for the moment. As usual, let us know your thoughts and suggestions.
&lt;br /&gt;&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://mog.com/images/users/0000/0005/0314/images/1181591753.pjpeg" /&gt;&lt;/p&gt;</description>
      <pubDate>Mon, 11 Jun 2007 19:59:09 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/83474</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>More fun</title>
      <link>http://mog.com/idiomag/blog/74842</link>
      <description>&lt;p&gt;We've got loads of improvements in store - you are going to love the next version of idiomag!&lt;/p&gt;


	&lt;p&gt;Check out your own personalised magazine at &lt;a href="http://www.idiomag.com"&gt;http://www.idiomag.com&lt;/a&gt;&lt;/p&gt;


	&lt;p&gt;Reviews, interviews, videos and features - all relevant to your interests.&lt;/p&gt;


	&lt;p&gt;&lt;img src="http://mog.com/images/users/0000/0005/0314/images/1179363359.pjpeg" /&gt;&lt;/p&gt;</description>
      <pubDate>Thu, 17 May 2007 00:56:24 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/74842</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>idiomag......"magazine"?</title>
      <link>http://mog.com/idiomag/blog/64702</link>
      <description>&lt;p&gt;Nikki Preston has written an interesting article over at mad.co.uk, questioning whether idiomag should be called a &#8220;magazine&#8221;. As she points out, a magazine is a &#8220;periodical publication containing articles and illustrations&#8221; according to the Oxford English Dictionary. And although idiomag publishes new articles periodically (idiomag&#8217;s update period is every 3 hours), some might believe that the title of &#8220;magazine&#8221; should be reserved only for weekly or monthly publications.&lt;/p&gt;


	&lt;p&gt;&lt;br /&gt;The lines have become blurred by the proliferation of online publications, and as Arif mentions, most people nowadays are happy to leave the definition of &#8216;magazine&#8217; pretty open.  Following Guy Consterdine&#8217;s assertion that when discussing magazines, one must separate content and form, I have made our case.&lt;/p&gt;


	&lt;p&gt;&lt;br /&gt;Content:&lt;/p&gt;


	&lt;p&gt;&lt;br /&gt;idiomag might be regularly updated &#8211; one of the key advantages of being online &#8211; but the content it offers could be described as &#8216;magazine&#8217; content. By this I mean that it is not &#8216;newsy&#8217; content, which must be immediately consumed. Instead, idiomag is designed to be consumed in a &#8216;sit-back&#8217; manner, without being particularly time-sensitive. To this end, each reader&#8217;s content stays in their magazine for 30 days &#8211; so they can choose when to read it.&lt;/p&gt;


	&lt;p&gt;&lt;br /&gt;Form:&lt;/p&gt;


	&lt;p&gt;&lt;br /&gt;We have described idiomag as using a &#8220;virtual magazine format&#8221;, and this format does set us apart from most online publications. The content structure and reading style is primarily linear (like a magazine), not hierarchical (like most websites), the interface is engaging (like a magazine) rather than text-based (like many websites), and in addition, the features such as the page-turn and the archive function (which dog-ears a page to indicate that you might wish to read it later) all bear a striking resemblance to a print magazine.&lt;/p&gt;


	&lt;p&gt;&lt;br /&gt;Even the advertising in idiomag (when it comes) will be reminiscent of print magazines - i.e. large, glossy formats that sell a brand experience (like most glossy magazine advertising), rather than a product (like most banner adverts online).&lt;/p&gt;


	&lt;p&gt;&lt;br /&gt;Anyway, that&#8217;s my tuppence worth. I&#8217;d be interested in hearing your opinions!&lt;/p&gt;</description>
      <pubDate>Tue, 17 Apr 2007 21:26:14 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/64702</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>idiomag v1 Available NOW!</title>
      <link>http://mog.com/idiomag/blog/61814</link>
      <description>&lt;p&gt;We have some great news for you - the new version of idiomag is now available!&lt;br /&gt;
&lt;br /&gt;We've been working hard on all the feedback provided by you, our beta testers, and the new version has some great new features. Personalising your magazine is now easier than ever, you can update your interests simply by suggesting names of musicians you like. The magazine is much more stylish and enjoyable, with shiny new colour-schemes for each article and even embedded video content!
&lt;br /&gt;
&lt;br /&gt;Check it out - &lt;a href="http://www.idiomag.com"&gt;www.idiomag.com&lt;/a&gt;&lt;/p&gt;</description>
      <pubDate>Tue, 10 Apr 2007 15:56:13 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/61814</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>More Content!</title>
      <link>http://mog.com/idiomag/blog/54419</link>
      <description>&lt;p&gt;We don't like to brag... but one of the web's biggest music communities has joined idiomag, bringing the total number of content providers up to 65! Music Emissions has started contributing its fantastic gig reviews, album reviews and artist interviews to your magazine. And what's more, the new system is looking really sexy. Which is nice. Keep your eyes open for the full-version launch soon...&lt;/p&gt;</description>
      <pubDate>Thu, 22 Mar 2007 16:04:43 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/54419</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>Get Blogging!</title>
      <link>http://mog.com/idiomag/blog/47403</link>
      <description>&lt;p&gt;&lt;b&gt;&lt;a href="http://blog.idiomag.com"&gt;
&lt;a href="http://www.blog.idiomag.com"&gt;www.blog.idiomag.com&lt;/a&gt;&lt;/a&gt;&lt;/b&gt;&lt;/p&gt;</description>
      <pubDate>Sat, 24 Feb 2007 05:35:31 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/47403</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title>idiomag Launch in March</title>
      <link>http://mog.com/idiomag/blog/47402</link>
      <description>&lt;p&gt;The idiomag you see at the mo is only a taster of things to come. The full version will be released very soon and is incredibly sexy - and powerful!&lt;/p&gt;


	&lt;p&gt;We have had some very large advertisers interested in the project (eg Apple &amp;#38; Philips) and have had some great publicity (eg .net magazine, techcrunch.com, Daily Telegraph blog, Tech Digest, Wired blog, Marketing Week, Media Week).&lt;/p&gt;


	&lt;p&gt;So keep all eyes peeled for the launch!&lt;/p&gt;</description>
      <pubDate>Sat, 24 Feb 2007 05:29:46 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/47402</guid>
      <author>idiomag</author>
    </item>
    <item>
      <title></title>
      <link>http://mog.com/idiomag/blog/46814</link>
      <description>&lt;p&gt;Welcome to idiomags Mog profile! idiomag is a free online magazine about music (and lots more soon like design and entertainment etc). idiomag is a great way to find out about new bands and trends, and contains audio and video, as well as gig reviews, album reviews and artist interviews.&lt;/p&gt;


	&lt;p&gt;The best thing about idiomag is that you tell it the kind of music you like when you register, and when you open it there will only be content about your interests. And as you rate each article, it learns what you like and dont like so it learns over time to be even more personalised to your interests.&lt;/p&gt;


	&lt;p&gt;At the moment idiomag is just in its test phase, and it should be launching in full in March. But do feel free to head over and check it out &lt;b&gt;&lt;a href="http://www.idiomag.com"&gt;www.idiomag.com&lt;/a&gt;&lt;/b&gt; Do come back here to let us know whether you like it.&lt;/p&gt;</description>
      <pubDate>Wed, 21 Feb 2007 10:19:44 GMT</pubDate>
      <guid>http://mog.com/idiomag/blog/46814</guid>
      <author>idiomag</author>
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