P.Diddy Defines Taste Through Vodka Brand & New Women's Fragrance

P.Diddy has signed on as the brand-definer of Ciroc vodka. Here are 2 videos that go behind the scenes at the filming of the new commercials that Diddy has put together for Ciroc:Part 1:Part 2:But vodka isn't the only empire that Diddy is trying to rule. He's got his hands on a clothing line, record label, TV show, and now perfume. P.Diddy recently launched a line of woman's fragrance to compliment the male version that he has previously released. The new fragrance is called Unforgivable Women. His fragrance will be competing with other celebrity fragrances by Christina Aguilera, Kate Moss and Mariah Carey. See RWD Mag for the list of top 5 selling fragrances.Mariah Carey apparently feels there is no competition between her fragrance and Diddy's. She reportedly said, "M by Mariah Carey is about being unforgettable, not unforgivable. It’s not about a ménage à trois or a one night stand, it’s for the woman who wants the man to fall in love with her immediately, stay in love, and treat her like royalty."You go girl.