Rick Ross: Trilla

Posted almost 4 years ago
So, how do you cheapen your album? Well, if you’re going by Rick Ross’ handbook, give DJ Khaled his own interlude midway through your sophomore effort. When DJ Khaled can nearly define your entire album in a minute and a half, without really having said anything at all, you know you’re on the way to making just another rap album.
To the regular rap listener, these shouted nothings—typical, even excusable, on mixtapes—may be all it takes to visualize the familiar scenarios presented in rap today. Among Khaled’s tried-and-true catchphrases are: “We here foreva! And we ain’t never gonna stop!”; “Rick Ross is the streets!”; and “Rick Ross is like the poor people president!” (points for the alliterative simile, Khaled). Interpreted through a rap fan’s ears, what he’s really saying is: there will be songs about Kush, Lean, “M.I.-Yayo,” movin’ weight, bitches, and of course, being way, way more trilla than you are (because, well, Rick Ross is the Boss, after all).
The music that accompanies Khaled’s interlude is also very telling, as it sticks to Trilla’s use of more dramatic, grandiose beats. It’s the only real departure from his debut album, a difference that can be attributed to multiple contributions from producers J.U.S.T.I.C.E. League (T.I., Young Buck, Young Jeezy). While the League-produced introduction makes for a solid, moody preface, one that fits Ross’ larger than life persona, “Maybach Music” finds verses from Ross and featured guest Jay-Z perfectly aligned with the track’s classy attitude. “Luxury Tax,” featuring Lil’ Wayne, Trick Daddy, and Young Jeezy, is another strong track laced with horns and pleasing “ooh’s” in the background.
It’s no surprise that auto-tune wonder boy T-Pain is featured on Ross’ current and catchiest single “The Boss.” Teddy-haters can thank Rick Ross for his attention-commanding bass of a voice, as it far outweighs the warbling effect. As Ross repeatedly states, “I’m the biggest boss that you’ve seen thus far,” you can smell a summer hit on the rise. The Bink!-produced track “We Shinin’” could easily be a single, although it sounds much too much like a Roc-A-Fella heyday Jay-Z song (it’s one I’m thinking of in particular, but I don’t know the name. If you do, please get at me), and Ross sounds like he’s doing his best impersonation of a pre-Grammy Kanye West imitating Jay-Z. Another producer who seems to be stuck in the past is Mannie Fresh, who lends a mediocre hook to “All I Have in This World.” Although the song features tight, cinematic, and daunting string arrangements, it’s Mannie’s hook that lacks. “Japanese denim, money stuffed in ‘em,” etc. makes this sound like something he’s been using since his old Cash Money days (remember “House real big, car real big”?).
On his debut Port of Miami there was plenty of Miami bass; this sound is what differentiated him from the trillions of other southern rappers, and aside from his trademark “It’s Raaaawwwwsssss!” it’s what fans have come to associate him with. Listening to that album felt like smoothly speeding down the sunny Miami highway in a candy-painted Maybach. There could be argument that he’s branching out and not recreating the same album, but that argument could only exist if he were, in fact, branching out. Instead, Rick Ross gives us Trilla which has me worried there may be no room for switching lanes.

Comments (16)

  1. JonGA says Hey B, Nice, informed but trenchant critique, rare in this day and age. I ran a record store back in the day when some of the ranting and shouting mattered a bit more than now: "Elvis was a hero to millions, but he never meant shit to me." Now that was some bitching that got this white boy thinking... All the best, jonGA
    Permalink posted 03/19/2008
  2. bryan-j says I have to say that generally Rap music leaves me cold. It sounds like NOISE, the same complaint that my parents made when I played the Stones, etc as a teenager! Call me old fashioned - I've been called worse.
    Permalink posted 03/19/2008
  3. Sam The Artist says i dropped out of the rap scene when they started snappin. but ive always like ross for some reason. i guess its summer music. i can already tell that ill be listening to this with the windows down every summer night. sounds like a rap-star studded album too. ooooo and im also getting subs installed in my car so this will sound ultra-hard!
    Permalink posted 03/19/2008
  4. TroyPowers says Rick Ross bores me. But, I love your reviews!
    Permalink posted 03/20/2008
  5. danieldm says its went up hunh 100 dollar dills? wow and i thought i could get it cheap lol why pay for some when u can get it free lol jp nayways showing ya some love
    Permalink posted 03/20/2008
  6. Scribes4life says love the review (it's the details, baby) as always, but why did they call themselves J.U.S.T.I.C.E. League when there's already a "Justus League":http://www.netweed.com/nchiphop/justusleague/ out there? and What's the long acronym?
    Permalink posted 03/20/2008
  7. brittanybf says thanks for showin' love! get this: the acronym stands for, "Just Undeniable Songs Tracks Instrumentals Corporate Enterprise," consists of members Rook, Colione, and Kenny "Barto" Bartolomei. [wikipedia]
    Permalink posted 03/20/2008
  8. Scribes4life says that's J.U.S.T. silly
    Permalink posted 03/20/2008
  9. Brutha Los says Peace and blessings- great review, as always. insightful, thoughtful, and honest. and clearly told from the perspective of a listner!
    Permalink posted 03/20/2008
  10. Spike says brittanybf, I love your prose style. I'm adding "I don't know but if you do please get at me" to my toolkit. JohnGA's "trenchant" applies perfectly to you, a word I've tried unsuccessfully to retrieve from my dim cerebral c.p.u. for ages, because MOG has many moments of unacknowledged trenchance.
    Permalink posted 03/22/2008
  11. mugues says your a Pro-reviewer!! pretty scary when musicians start to worry ya... i understand
    Permalink posted 03/24/2008
  12. juliana m says Hi, thanks for the welcoming;-) People are very nice at mog, it's a pleasure to write in here.
    Permalink posted 03/27/2008
  13. Elton Noon says coolio! rick ross ...hmm not too familiar with him but i know he's a big hustla. BIG.
    Permalink posted 03/27/2008
  14. ToughCustomer says bryan-j: You are old fashioned.
    Permalink posted 04/01/2008
  15. brittanybf says haha, uh oh, lookout bryan-j.
    Permalink posted 04/01/2008
  16. Sturgell says not old fashioned, just a gentleman
    Permalink posted 04/26/2008

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