ABBA Museum Delay Gives Memorabilia Chance to Tour the World

When the ABBA Museum in Sweden hit some rough patches in its construction, it was decided to take the exhibition of the group's memorabilia out on the road. That will begin later this year under the new name ABBAWORLD.

Maguns Danielsson, who is putting together the tour, said "ABBA is a global phenomenon and that is now reflected in both the content of the exhibition and the new name, ABBAWORLD. ABBAWORLD will make it possible for fans of all generations and from all over the world to experience the music, memories and magic of ABBA through the innovative use of technology in sound, visuals and communications.”

The website, www.abbaworld.com, will be launched this summer and it will provide visitors with an appetiser for the exhibition. “The site will make it possible for the audience to plan their visit, to record and play back selected interactive features such as dancing, singing and performing with ABBA, and to share their visit at ABBAWORLD with friends and family in a truly unique way. We are working with some of the most talented people in the business to create a new platform for international, touring exhibitions which integrates seamlessly with the Internet.”

Per the press release:

ABBAWORLD is a unique touring exhibition filled with music, original costumes, history, images, instruments and never-before-displayed memorabilia from the group’s recording and performing heyday. ABBAWORLD is an interactive experience featuring the latest technology in sound, visuals, multimedia and communications. It is the only exhibition of its kind, with memorabilia approved by ABBA. Most of the items have been supplied exclusively by the quartet: Anni-Frid Lyngstad, Benny Andersson, Björn Ulvaeus, and Agnetha Fältskog.