[December 2008]
It is the same old story: conglomerate buys major company and, in turn, takes ownership of a subsidiary product line. Parent companies then partner with outside industry imprint to market the subsidiary product to demographics and audiences not normally receptive to its products.
Uh, this is probably easier to explain and will make a lot more nonsense if I used proper names. So, let me be direct. In 2005, Proctor & Gamble purchased Gillette. In the deal, it got (...) - ARTICLES