If I'm being honest...you probably haven't heard too much about Shayne Ward here on EQ. That's because, well the X-Factor winner never really grabbed my attention before. But truth be told, I actually quite like his new single "Gotta Be Somebody". I'm told it's going to be released on November 7th and album "Obsession" shortly follows on November 15th just in time for Christmas.

Now one thing I noticed about the whole "Obsession" campaign is that it's all going a little bit Calvin Klein. From the album title, to the racy wet jeans shot that Shayne sent us after the jump - I totally thought it was a really skimpy speedo at first... You can just smell the sweat and testosterone can't you?! Yum. Anywho - enjoy this little behind-the-scenes footage of the album shoot and if you want to hear the single - press play on the Soundcloud above.

Go on - get your stocking stuffed with Shayne Ward...