Groove Armada to release EP with BACARDI B-Live

BACARDI® , the world's favorite rum, is pleased to announce the upcoming release of the eagerly awaited EP from Groove Armada—& a creative new way adult music fans may receive and share the new tracks, released with BACARDI B-LIVE.

True to Groove Armada's style, the EP features some celebrated, unexpected and quirky collaborators who will be revealed along with news of the music's innovative global distribution and business model at Midem, the world's largest music industry event, on January 20th 2009 in Cannes, France. Details of this event will be sent out shortly.

The EP release highlights an eight month first-of-its-kind collaboration between the premium rum brand and the music group. In April, Bacardi announced a ground-breaking global music agreement with Groove Armada. Groove Armada side-stepped music industry tradition and worked with Bacardi in touring, recording, producing BACARDI B-LIVE-the global experiential marketing programme, B-LIVE radio shows and nurturing new talent.

Tom Findlay from Groove Armada says:

"The relationship with BACARDI has taken us all over the world and seen us perform in some jaw-dropping locations. However, what sets our unique relationship apart is the music we're producing, so we're especially excited to be in the final stages of the EP and ready to see the impact a band & brand collaboration will have on both our fans and the music industry"