Kid Rock helps stimulate the economy with some Badass Beer

OMG you guys! I have totally got a brilliant idea. Battle of the beers. And battle of the beer promoters. Yeah baby.

I was going to tell you all about Kid Rock's new brew, American Badass Beer (or ABB for those who wish to not order a beer with ass in the name), which started being brewed and kegged on Saturday, July4th, and how the brewery got tax cuts that allowed them to use $7 million to create this beer and how it's going to create 349 jobs statewide in Michigan. Yeah, that's what I was going to talk about until I read this little blurb from an interview Kid Rock did.

"People that like premium beers and Guinness is their of choice, they will not like this. I want this to be like the beer I drink (see right). You grab it, you share it with your friends, it's refreshing, it's cold, it gives you a good buzz. Done."

Kid Rock also said print ads for the beer take shots at Budweiser and Corona, but not Coors, one of his former endorsers.

"No, not Coors," Kid Rock told the Detroit News. "Coors was very good to me."

Take shots at Corona? As in Kenny Chesney's Corona? You see where I'm going? I'm now ready to see a battle of the beers, Kenny versus Kid Rock, Corona versus Badass Beer. I see beaches, Cancun, bikinis and tanned muscular men, loads of free beer (for the taste-off of course), and one large stage for Kenny and Kid to perform on.

Wow, got lost in the moment there. Anyway, Kid Rock's ABB is expected to make its debut at his concerts at Comerica Park in Detroit, July 17-18.