Common

Like Water For Chocolate (Parental Advisory)

  • MOG Editorial Review

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    From the moment you hear the lyrics of opening track "Time Travelin' (A Tribute to Fela)," it's evident that Common was going for a level of social consciousness that many of his hip-hop peers would never even dream of on Like Water for Chocolate, his major label debut. Combining a streetwise sensibility with intellectual ambition, Common's distinct sensibility led to surprising success. Rather than rely on hip-hop cliches, Common instead went for very specific imagery and issues that still managed to feel universal, whether it's the tale of robbery and family issues on "Payback Is a Grandmother," or the portrayal of former Black Panther Assata Shakur on "A Song for Assata." That only scratches the surface of an album that covers everything from violence to prostitution, and thanks to the groovy beats they're attached to, Like Water for Chocolate is about as digestible as a heavy hip-hop album can possibly get.
  • AMG Review of Like Water for Chocolate

    Amg
    Steve Huey
    All Music Guide

    Common spent the '90s carrying the Native Tongues torch through an era dominated by gangsta rap, earning a sizable underground following. Positive-minded alternative rap came back into vogue by the new millennium, and Common managed to land with major label MCA for 2000's Like Water for Chocolate. The album established him as a leading figure of alternative rap's second generation, not just because of the best promotion he'd ever had, but also because it was his great musical leap forward, building on the strides of One Day It'll All Make Sense. There's production work by the Roots' ?uestlove, neo-soul auteur D'Angelo, the Soulquarians, and DJ Premier. But the vast majority of the album was handled by Slum Village's Jay Dee, and his thick, mellow, soul- and jazz-inflected sonics make Like Water for Chocolate one of the richest-sounding albums of the new underground movement. Common isn't always a master technician on the mic, but it hardly matters when the music serves his deeply spiritual vision and smooth-flowing raps so effectively. The singles "The Light" and "The 6th Sense" are quintessential Common, uplifting and thoughtful, and helped bring him a whole new audience. They're well complemented by the slinky, jazzy funk and lush neo-soul ballads that make up the record. Not everything is sweetness and utopia, either; Common sends up his own progressive image on "A Film Called (Pimp)," which features a hilarious guest appearance by MC Lyte, and spins a gripping first-person tale of revenge on the streets on "Payback Is a Grandmother" (though the tougher "Dooinit" feels a bit forced). The album could have been trimmed a bit to keep its momentum going, but on the whole, Like Water for Chocolate is a major statement from an artist whose true importance was just coming into focus.

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