AMG Review of 100% Ginuwine

Stephen Thomas Erlewine
All Music Guide

Ginuwine's debut album certainly sounded like little else on the modern soul front. Thanks to Timbaland's inventive production, it blended classic soul songwriting with inventive sonic textures, borrowed equally from hip-hop, trip-hop, and electro-funk. For the follow-up, Ginuwine and Timbaland decided that if it ain't broke, just spiffy it up a little bit -- which means 100% Ginuwine uses The Bachelor as a blueprint but goes further, boasting more inventive productions and a stronger set of songs. If nothing grabs the ear like "Pony," most of the songs slowly work their way underneath the skin, revealing themselves as either seductive ballads or ingratiating dancefloor numbers. Timbaland continues to prove that he's one of the savviest producers in modern hip-hop and soul, but Ginuwine remains the star of the show, thanks to his rich, inviting voice.