Atmosphere

The Family Sign

  • MOG Editorial Review

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    After two decades in the alt-rap game, it looks as though emcee Slug and producer Ant are finally growing up, and it makes for their best record in years. As its name implies, The Family Sign is centered around loved ones, whether it's family like his deceased father or the one that got away on the track "Just for Show." Throughout, Slug touches upon themes and ideas that normally get overlooked in hip-hop, making for a refreshing set of positive jams. While Slug's crisp delivery is enough to satisfy any indie hip-hop fan, Ant's production on The Family Sign manages to bring larger doses of rock and jazz than in the past, with guitars and organs dominating tracks more often than not. Some say that hip-hop is a young man's game at heart, but The Family Sign is proof enough that you can age gracefully if you do it right.
  • AMG Review of The Family Sign

    Amg
    David Jeffries
    All Music Guide

    Rapper Slug and producer Ant continue to evolve with their 2011 effort The Family Sign, a conceptual effort dealing with the family unit. No surprise that the duo that arguably invented emo-rap finds a lot of pain in family and growing up, and when Mom gets to “mourn for the touch of a punch” during “The Last to Say,” it’s downright devastating. Slug’s lyrics are equally vivid and blunt, and after all these years of delivering therapy session rhymes, he still continues to impress, giving up the stark reality like few others can. Still, the most interesting devices on the album are Ant’s subtle references to the “Minneapolis sound” that the duo grew up with. Electro percussion that recalls Prince and white-noise, gritty sounds that are Hüsker Dü-influenced add a bit of nostalgia and suburban hominess to the landscape, as if Slug’s lyrics were the domestic strife of the downstairs and Ant’s productions were the boombox bedroom escapism of upstairs, where new wave and Paisley Park offered a way out. In other words, knowing a bit about where this group literally came from helps a lot, and when you add the personal element of Slug chopping down his family tree, this effort may be too inward-looking for the newcomer. That said, anyone intrigued by the idea of emo-rap at its most introspective will find this a well-crafted and moving effort, while returning Atmosphere fans get the satisfying usual with some extra maturity and growth.

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