AMG Review of Will Never Die

Gregory Heaney
All Music Guide

Repeating the trend they started on 2009’s I’m Not a Fan…But the Kids Like It!, Brokencyde deliver another hot mess of crunkcore with the hater-taunting title Will Never Die. Like their last album, this new effort finds the band once again mixing club jams with youthful, Auto-Tuned rage to create something that sounds like a combination of Akon, Lil Jon, and screamo. This combination creates something that’s party music in almost its purest form, daring the listener to cut loose with thumping club anthems about the dangers of drinking too much Grey Goose egging listeners on as much as it cautions them. The album hits a high point (no pun intended) on “High Timez.” Featuring Daddy X of spiritual ancestors the Kottonmouth Kings, the song takes a step away from the club banger sound in favor of a blunted-out reggae-rap groove that comes together to make a surprisingly catchy weed anthem. If you’re already a fan of these guys, Will Never Die will deliver more of the pounding club jams that drew you to them in the first place, repeating the formula of their first album to give you more of what you love.