Band Of Horses To Wal-Mart: "Keep Your Money"
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Artist:
Recently, Band Of Horses were approached by Wal-Mart for a licensing deal which would incorporate one of their songs in what would be a net-based ad campaign for the department store chain. But fans found out about the deal and were furious."My personal stance," band-leader Ben Bridwell wrote in response to the furious fans, "is that once that music is recorded and released to the world then I don't really care where it goes."But then there was a change of heart.
??Ben Bridwell??"I called my family, talked to my girlfriend about it, talked to the guys in the band and decided it's no big deal," Bridwell said of the initial decision to license the song. "We tested it with that Web site thing that I figured nobody would really even see. But in the Internet age, you can't do anything without someone catching wind of it.""Once I saw our fans were let down by it, I nixed the TV commercial, and said, 'You know what, this isn't for me. Keep your money.'"For more on the averted scandal, "CLICK HERE":CH[CH]http://www.pitchforkmedia.com/article/news/47159-band-of-horses-turn-down-wal-mart-tv-ad
??Ben Bridwell??"I called my family, talked to my girlfriend about it, talked to the guys in the band and decided it's no big deal," Bridwell said of the initial decision to license the song. "We tested it with that Web site thing that I figured nobody would really even see. But in the Internet age, you can't do anything without someone catching wind of it.""Once I saw our fans were let down by it, I nixed the TV commercial, and said, 'You know what, this isn't for me. Keep your money.'"For more on the averted scandal, "CLICK HERE":CH[CH]http://www.pitchforkmedia.com/article/news/47159-band-of-horses-turn-down-wal-mart-tv-ad
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