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NIN Reveal The Incredible Results Of Week-Old Ghosts I-IV Release

Posted about 1 year ago
Nine Inch Nails released the "Pay What You Want" Ghosts I-IV digital EP quietly, without mainstream press or an ad campaign. But word got out and spread quickly. The album was uploaded to NIN.com on March 2nd with the option to download or order physical copies. By March 5th, all 2500 copies of the "Ultra-Deluxe" edition were completely sold out (despite the $300 price tag!) According to a press release distributed today, a grand total of 781,917 transactions took place in week 1 alone! This figure includes free and paid downloads plus orders for the physical copies. It's easy to assume that the majority of transactions were the free downloads (which may be true) but the income Reznor banked last week makes the point moot: total sales from last week added up to $1,619,420 american dollars! NIN manager Jim Guerinot says, "These figures represent the most relevant and contemporary metric for measuring how Nine Inch Nails' music is reaching its fans." If you haven't gotten your copy of the 36 instrumental tracks yet, the $5 Download, $10 2XCD set and $75 Limited Edition Deluxe versions are still available at NIN.com as well as the download of course.The $10 2XCD SET will be in stores April 5 in Australia and Japan, April 8 in North America, and April 7 in the UK and most European territories. A $39 4X vinyl version will follow on April 8. Ghosts I-IV is released under a Creative Commons license.http://nin.com/

Comments (2)

  1. laura27 says It's not exactly 'pay what you want', and there isn't the option to download the whole album for free, only a few tracks. But yeah that's staggering, the whole site was out of action when it was announced cos of the traffic. I couldn't believe when i saw all the ultra-deluxe editions were sold out, that's 2500 hardcore fans! It's a great album, I'm glad it's done so well.
    Permalink posted 03/13/2008
  2. democlez says laura27: Technically there isn't the option to download all four volumes for free directly from the nin.com site. However, he released the album under a Creative Commons license that allows the consumer to legally share the entire album over P2P.
    Permalink posted 03/14/2008

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