Bill Withers
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This morning on my way to the office I listened to what may possibly be the best Live album ever; Bill Withers: Live at Carnegie Hall. If you have not heard this album I suggest that you cop it and give it an intent ear. This album is especially important for musicians as it is a text book for how to engage and audience and pace a show. Keep in mind Bill Withers was a huge star by the time this show was recorded; but his comfort on stage and his ability to make Carnegie Hall into his own backyard or living room was remarkable. The lesson that we learn as artists and those like myself who consult and manage artists is that you have to give of yourself in some way. People want to get to know you in someway that goes beyond the hype. With the gap closing on physical distribution and the influx of millions self produced artists that are cluttering the internet with songs and videos; it is really hard to find a means for distribution. Well, what comes before the opportunity to distribute and sell is the ability to make a connection to someone who gives a f*ck enough to patronize you. So at the end of the day Bill Withers in the 70's had hit records but he didn't have the internet; he didn't have YouTube or Blogger or MySpace or Facebook. As artists and promoters in the independent music game; we need to be known on a much more intimate level than ever. Whether it's Twitter or YouTube or Blogger; create a way for consumers to know a bit of your story and your life, you would be surprised at who would watch and listen.
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