Editors hack Google Street View in London

Posted over 2 years ago

.Editors hack Google Street View to create a unique album listening experience. The application allows users to travel via Street View to areas of London where the band have hacked in their own custom locations. Within each location the user will hear music from the new album In This Light And On This Evening, inspired by the mood and magic of London at night. Each of the nine tracks on the album has it's own location.

The images feature Editors and a group of fans performing surreal activities which reportedly have hidden meanings relating to the songs. The locations are normally unavailable on the regular Street View. Editors modified version of Google Maps allows users to enter into these locations and make the transition from light to dark so users can explore Editors atmospheric vision of London at night.

Try it at http://www.editorsofficial.com/streetview

Comments (5)

  1. Dale says

    Yeah, but ... it's not good!

    Permalink posted 10/16/2009
  2. RobinH says

    Neat Neat Neat

    For some reason the last track in the video makes me think of the theme from the first Terminator film. There is a melodic line in there which is very similar

    Permalink posted 10/16/2009
  3. Anna says

    I'm in! But only for the walk ;)

    Permalink posted 10/19/2009
  4. Lady Miss Ian says

    Good bit of guerrilla marketing.

    Permalink posted 10/19/2009
  5. Neill says

    It is and it worked. Straight into the UK charts at Number 1. (Never happened for Joy Division....)

    Permalink posted 10/20/2009

Comment on this Post

Login using email and password below.

Forgot Password?

OR login using Facebook Connect

Connect

Don't have an account?
Join MOG. It's Free!

© 2006-2012 Mog Inc. All Rights Reserved