I'm always horrified when I hear music I like playing in supermarkets - fortunately, I've never heard any all-time long-time favourites - and I did hear a couple of Blue October's (bad name choice for initials, guys) in Extra Foods last week. However, good for them for hitting the mainstream, and still having albums that are full of musical goodness. This song reminds me of an acquaintance who remarkably successfully hides his schizophrenia. It's annoying and admirable at the same time. the guy, not the song.