While attending the Sundance Film Festival this weekend, 50 Cent announced that he's founded a new production company. The word of this new venture overshadowed 50's co-starring role, alongside Robert DeNiro and Al Pacino. 50 plays a nightclub owner in Righteous Kill.

MTV: You just had a standing-room-only press conference here at Sundance. Give us a summary of what you were announcing.
50 Cent: I was talking about my new production company. Me and [producer] Randy Emmett — we worked together on "Home of the Brave" and "Righteous Kill" I've had a chance to be a part of some great projects with him, and I've watched him work. He's knowledgeable in that field, so I thought it would be smart for me to partner up with him to create my [currently unnamed] production company.
MTV: For the average person who might not understand Hollywood workings, what does it mean for an actor to get his own company?
50 Cent: It means I'll have creative control of some of the projects I commit to, and I can choose things to develop.
MTV: Does this production-company announcement mean you're putting music on the back burner?
50 Cent: No. My passion for music hasn't changed. I'll have plenty of time to create the music I'm conditioned for while moving around. I created the entire soundtrack for "Get Rich or Die Tryin' " while I was on set. And it was the best-selling movie soundtrack of that year. We sold 3 million copies of it.
MTV: Will you be on the soundtrack for "Righteous Kill"?
50 Cent: I've already created music for the film. You'll hear some things shortly, and there'll be a single off it.
MTV: What's that called?
50 Cent: "Get Low."
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My Trusted MOGs
50 about to be a major player in Hollywood? I actually hope that works out. Hope he gets the chance to put out some good films.
My Trusted MOGs
This is less laughable than his business venture into the condom industry I suppose...
http://mog.com/MrFrost/blog_post/136478