THE MUSIC BLOGGING HIVE MIND

Bloody Ashanti E-Card Pulled After Protest Rally In L.A.

Posted about 1 year ago
Geez, people can be so sensitive sometimes.A cheesy e-card designed to promote Ashanti's new single called "The Way That I Love You" has been pulled due to protests. In the music video for that song (which you can find below), Ashanti murders her cheating boyfriend. The interactive e-card allowed fans to create a fake news story about the murder in a "mad libs" style, and send the results to their friends. "There are a lot of outraged parents who feel that the type of message and imagery that promotes violence as a tool for solving domestic relation problems is inappropriate," Ali said. "Universal should recognize that they have corporate responsibility for promoting their artists and material that they want us to purchase."The e-cards were not removed until religious leaders threatened to picket Ashanti's performance at game 5 of the NBA finals. "MTV News":http://www.mtv.com/news/articles/1589118/20080611/ashanti.jhtml?rsspartner=rssFeedBurner

Comments (1)

  1. Snorri7 says

    Well, it kinda is a gross tie-in, to be fair. Sometimes people overreact but I think in this case, the marketing was in bad taste.

    Permalink posted 06/12/2008

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