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Patina of Cool

Posted over 2 years ago
Sci-fi geek that I am, I was enjoying an episode from the inaugural season of “Torchwood” yesterday. Music geek that I am, I was rather amused to hear a rather unlikely song pop up right in the middle of said episode.“Torchwood,” for those not in the know, is the slightly more adult-skewed spin-off of the recently invigorated, Hugo Award-winning U.K. television show “Doctor Who.” Currently airing in the U.S. on the BBC America cable channel, “Torchwood” is sort of an amalgam of “The X-Files,” “CSI,” and “Buffy the Vampire Slayer," concerning an edgy quintet of sexually-frank adventurers who work for a secret organization dedicated to dealing with alien invaders and paranormal circumstances and whose base of operations sits next to a dimensional rift in the city of Cardiff, Wales.Anyhow, “Out of Time,” the episode in question, revolved around three passengers on a prop plane that took off in the early 1950s, flew through the rift, and landed in our era. The time travelers must each adjust to the strange new world around them, with the help of the Torchwood crew. One of the anachronistic trio is a timid, proper 19-year-old girl. This refugee from a more innocent time ends up in a Cardiff dance club where she is nearly seduced by a young man as the randy strains of Groove Armada’s “I See You Baby” (the Fatboy Slim remix) pump up the hormones of everyone in the joint.I love the Armada and the program, so I had to grin. It was a cool track lending its vibe (in an appropriate manner) to a very clever and entertaining series.I’m not always that pleased with the allocation of pre-existing pop music for scoring purposes. I remember my amazement and discomfort when I was a younger fellow watching an NBA game on TV, and I realized that the soundtrack going to commercial break was the instrumental outro from the intoxicating Roxy Music song “Take a Chance With Me.” That’s right. The elegant British art-rockers – and one of their most precious tracks from their most romantic album Avalon - were tapped to add a whiff of sophistication to a typically hyperbolic broadcast of a professional basketball clash.Speaking of clashes, I’ve also heard music by those righteous anti-establishment punks the Clash - specifically “Should I Stay or Should I Go? - used during a couple of televised sports events. In other words, no one is safe from exploitation in the madness and crazed consumer consumption of a technological society – or maybe everyone eventually accedes to the lure of money for catalogue.I’m not talking about the mighty “Bohemian Like You” by the Dandy Warhols being flogged to every product that needs a sheen of hipness and youth - and being used in advert after advert. You expect that from fame-hungry types like Courtney Taylor and the Dandys. They’re in it for the cash and stardom, so anything goes. And that track continues to rev me up. But oh, the sadness that ripped through me when the late Nick Drake’s “Pink Moon” was appropriated to sell Volkswagens. Yes, it turned a bunch of people onto Drake’s music - potential customers who might have sought out his albums after exposure to that one number, and did. Furthermore, I remain a devoted fan of his. Still, it brought the stench of commerce to some of the tenderest, most fragile and lovely sounds of the 20th century.It’s now a given that TV shows and films use familiar and unfamiliar pop and rock music to set a scene or enhance the drama, comedy or romance within. There are many folks who make a very good living by placing songs onto soundtracks – and more power to them. In a case such as the gritty, clever crime thriller “Layer Cake,” I applaud the judicious use of the Rolling Stones’ “Gimme Shelter,” Duran Duran’s “Ordinary World,” and the Kylie Minogue/New Order mash-up “Can’t Get Blue Monday Out of My Head.” The choices and context were perfect and potent and satisfying. I guess I just don’t like it when favorite artists and songs with deep emotional connections are used and abused for the sake of business and sales - or to give something an undeserved air of importance or cool.Screw it all. Here’s Groove Armada:

Comments (23)

  1. SatisfiedMind614 says You mean Nick Drake didn't write Pink Moon then kill himself with the thought that in 25yrs that song would be a perfect fit for fairly priced,durable German made cars and their commercials? Don't ruin my idealistic view of the music business Mike!
    Permalink posted 10/02/2007
  2. meko says Its the lure of MONEY, What a hit!
    Permalink posted 10/02/2007
  3. soulrocket says i dont own a tv set myself & im glad i dont. that way nobody overplays music on me. ive danced to that groove armada tune quite a few times, big chune.
    Permalink posted 10/02/2007
  4. Mike the Knife says SatisfiedMind614: Yep. If Nick's grave gets decent TV reception, I imagine that he's been rolling over and over for quite a few years now. (Sorry for overstating the obvious, Blair. It just gets up my nose now and again.) meko: Moolah! As the aphorism goes, it makes the world go 'round, and can even undermine the integrity of the most staunch and rebellious among us. soulrocket: I'd hate to lose the video pleasures that I DO encounter, but I get where you're coming from. Groove on, man!
    Permalink posted 10/02/2007
  5. Rawkkiddoh says I find it amazing just how many producers use songs in almost everything we see on the television. I was watching a commercial for Coldwater Creek and they had a Camera Obscura song playing in the back round. The clothing in said store is not exactly the hipsest stuff as I can remember, yet the song they used is one of my favorites. Does this make me unhip?
    Permalink posted 10/02/2007
  6. Misstee says I would once again like to point out the use of The Stranglers 'Golden Brown' for an Ore-Ida crinkle cut fries commercial...imagine their surprise when they found out what the song is REALLY about! Mike - I SO wanted to like "Torchwood" but I'm not feeling it..I have discovered 'Primeval' which I find much more enjoyable.... And I will always groove to the Armada...
    Permalink posted 10/02/2007
  7. annieander says Hey Mike, good post. Often times I read your stuff with our commenting. I call it being a bit of a turkey lurkey, but I do keep up. Always a pleasure, even if I don't always say so.
    Permalink posted 10/02/2007
  8. Mike the Knife says Rawkkiddo: You? Unhip? Impossible! And it's odd, considering my mention of "CSI," that I didn't mention that franchise's reliance on classics by The Who as theme songs. Never thought I'd have enough of those particular songs, but please stop it. Please. (And dare I suggest that "CSI: Cleveland" would probably use "The Song Is Over," and might very well be right.) Misstee: "Golden Brown" - hilarious! From what I can tell, "Torchwood" has gotten a mixed reaction, so I'm not surprised that someone of your impeccable taste isn't as favorable about it as I am. But sometimes, it takes a season for a show to find its footing. I'm 12 eps in, and am enjoying it more with each one. Then again, I liked the character of unit commander Capt. Jack Harkness when he was introed on "Doctor Who," so I expect that predisposed me to liking the spin-off. annieander: Thanks, a.a. There's no rule that you've gotta pipe up on every thread. Still, I appreciate the supportive words.
    Permalink posted 10/02/2007
  9. Jonh Ingham says If no-one's going to buy music, the artists have to make money somewhere.... You could argue that the VW ad actually did a great service. The popularity of Nick Drake rose a thousand fold from that ad.
    Permalink posted 10/02/2007
  10. Mike the Knife says X-actly, Jonh. I may not like it, but it's true. Of course, the VW ad happened before the boom in mp3s and file-sharing. And made Nick's estate far more valuable than it was.
    Permalink posted 10/02/2007
  11. Jonh Ingham says Talking with Joe Boyd about 3 years ago, he said Nick was now (then) selling over 100,000 units, year on year. He'd become trend proof.
    Permalink posted 10/03/2007
  12. Augusts1 says I just gotta say that my intro. to Groove Armada was through the car commercial(Nissan, Toyota? I don't recall) that prominently featured that remix version of "I See You Baby". So I can't say that the appropriation of certain songs for ad purposes is all bad since I love GA now. I do understand what you are saying though & agree it's disheartening when certain songs you love & have emotional attachments to end up in a crass commercial(like Wilco's song "Sky Blue Sky" being used in a car commercial too). I'm not a fan of TV either & don't have cable specifically cause I despise it, although I do watch it from time to time at friend's houses. But I do have a Television to watch dvds(of course!)
    Permalink posted 10/03/2007
  13. Mike the Knife says Jonh: "Trend Proof" - Isn't that the latest film from Quentin Tarentino? Augusts1: I had that same thing happen with "Days Go By" by Dirty Vegas when it was used in a Mitsubishi ad that ran over and over. Except that I hated the ad and grew to resent the track...
    Permalink posted 10/03/2007
  14. meko says There is a car comr, that has republica song on it , Its pretty KOOL.
    Permalink posted 10/03/2007
  15. annieander says BTW, have you heard about the site "What's That Called":http://www.whatsthatcalled.com/html/search.php? It is a searchable database that helps you find out what that song is in your favorite commercial, or visa versa, your favorite song in that commerical (yea, not many people have a favorite commerical) I don't know how often it is updated, but interesting none the less.
    Permalink posted 10/03/2007
  16. meko says On rescue Me can some one tell me who the band is doing the opening song, It sounds like indie music?
    Permalink posted 10/03/2007
  17. gympumpkin says I completely forgot that I wanted to check this show out. Now I know what I will do with the time I have between getting home from work and watching the Cubs game. I will be checking On Demand to see if the first episode is still up.
    Permalink posted 10/03/2007
  18. Cody B says I guess what I'm doing is lamenting the fact that it has to be this way. I understand the need to get these records out there somewhere. It is like music has to sell something else for somebody before it can sell itself..strange,no?
    Permalink posted 10/03/2007
  19. Mike the Knife says meko: Wouldn't that be "Ready to Go," Republica's most memorable track? Don't know about the "Rescue Me" theme, but... annieander: "What’s That Called?" could be a real boon to those who crave to know the score (if you will). Thanks, a.a. gympumpkin: Yeah. Been meaning to get on board with this one for a while. I like D. Leary, but haven't had the time myself. (Hey! Is it my imagination, or is this thread turning into a series of Post-it notes?) Cody B: True dat. Another freaky new business model in the works?
    Permalink posted 10/03/2007
  20. Augusts1 says Oh yea, I remember that commercial & song "Days Go By" by DV. I got sick of that one too but then again I think I got sick of the one that turned me onto GA. It wasn't until a few years later when GA's next album came out "Goodbye Country, Hello Nightclub" that I finally p/u the "Vertigo" cd as well. Such a catch 22 when vile things like commercials turn us onto new music we might not have heard. Also, some commercials are just too damn clever & then coupled w/a great song can be too hard to resist. I recall the Levi's commercial that used Blur's "Crazy Beat" where a guy is pseudo bullfighting w/a 'possessed' car in an arena. Very weird commercial but the song made it crazy cool(& I adore Blur).
    Permalink posted 10/03/2007
  21. milkshake says I used to love hearing music in TV shows, back when I was really obsessed with my TV shows. I can't remember the name of the song or artist now but I remember rewinding a scene in the Angel episode Lonely Hearts just to hear the song and watch the cool scene. I used to know the name, but now my TV fandom has lessened and I have totally forgotten. But yeah, I used to really like hearing what songs they would play in shows. (I keep meaning to write my TV themes post lol - is it me or are there less theme songs and "proper" opening credits around nowadays?) Great post!
    Permalink posted 10/03/2007
  22. meko says Yes mike that is the song from republica.
    Permalink posted 10/03/2007
  23. Mike the Knife says Augusts1: And don't get me started on movie trailers that use well-loved songs to sell the film - and then, the song isn't even used in the film. Bastards! milkshake: You're right about the increasing elimination of entire theme songs from opening credits. But maybe it's all for the best. As much as I can't get enough of serial TV shows like "Lost" and "Heroes," I don't much care whether they have hum-along theme music. I mean, what would work? (Hmmm. Chet Baker's smoky "Let's Get Lost" and Bowie's anthemic "Heroes" might do the trick. Nah. Just kidding.) Always loved the themes to "Buffy" and "Angel," though. And you'd be hard-pressed to find a sci-fi fan who fails to smile upon hearing the immortal (hah) theme to "Doctor Who," which somehow brings us back to the top of the post. ;-)
    Permalink posted 10/04/2007

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