Sub Pop Co-Founder Launches New Label
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Track:Come To View
Sub Pop Co-founder Jonathan Poneman has started a new Seattle-based indie record company, Hardly Art. Poneman says the label will be “focused on offering quality records for people to enjoy.”The first release from Hardly Art will be In Camera by Seattle duo Arthur & Yu, and will be released June 19, 2007. 
Meet Arthur & Yu, AKA Grant Olsen and Sonya Westcott.A press release from Hardly Art describes In Camera like this: “Comprised of Grant Olsen and Sonya Westcott, Arthur & Yu has made an album that grapples with the idea of growing up and of letting go. With hazy, layered vocals that float over textural acoustics, In Camera is an album made for forgetting and remembering. Drawing sonic inspiration from the Velvet Underground as well as the studio experimentation of Lee Hazlewood, each track is a study in expansion, centered loosely around chiming guitars and swirling melodies. Built upon nostalgia and exuding a certain warmth that is undeniably earnest, In Camera is their debut, and the reason why Hardly Art exists.”Poneman co-founded Sub Pop records with fanzine publisher Bruce Pavitt in 1979. Pavitt had began publishing his fanzine, Subterranean Pop, from Olympia, Washington in 1970. He changed the name to Sub Pop after the first issue, and soon began alternating a print issue with a cassette compilation tape. In the mid-80s Pavitt met Poneman through a mutual friend, Kim Thayil of Soundgarden, and the two went into business together. Sub Pop, founded in Seattle, was at the center of the “grunge” revolution of the late ‘80s/early ‘90s, releasing albums by Nirvana, Soundgarden, Mudhoney and numerous others.More recently, the label scored with releases by The Postal Service and The Shins, and has released dozens of amazing albums, including recordings by the Red House Painters and Sleater-Kinney.
Meet Arthur & Yu, AKA Grant Olsen and Sonya Westcott.A press release from Hardly Art describes In Camera like this: “Comprised of Grant Olsen and Sonya Westcott, Arthur & Yu has made an album that grapples with the idea of growing up and of letting go. With hazy, layered vocals that float over textural acoustics, In Camera is an album made for forgetting and remembering. Drawing sonic inspiration from the Velvet Underground as well as the studio experimentation of Lee Hazlewood, each track is a study in expansion, centered loosely around chiming guitars and swirling melodies. Built upon nostalgia and exuding a certain warmth that is undeniably earnest, In Camera is their debut, and the reason why Hardly Art exists.”Poneman co-founded Sub Pop records with fanzine publisher Bruce Pavitt in 1979. Pavitt had began publishing his fanzine, Subterranean Pop, from Olympia, Washington in 1970. He changed the name to Sub Pop after the first issue, and soon began alternating a print issue with a cassette compilation tape. In the mid-80s Pavitt met Poneman through a mutual friend, Kim Thayil of Soundgarden, and the two went into business together. Sub Pop, founded in Seattle, was at the center of the “grunge” revolution of the late ‘80s/early ‘90s, releasing albums by Nirvana, Soundgarden, Mudhoney and numerous others.More recently, the label scored with releases by The Postal Service and The Shins, and has released dozens of amazing albums, including recordings by the Red House Painters and Sleater-Kinney.
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