Peter Gabriel is cool for two reasons.

#1 = Sledgehammer:

#2 = WITNESS

WITNESS was founded in 1992 by musician and activist Peter Gabriel and the Reebok Human Rights Foundation as a project of the Lawyers Committee for Human Rights (now Human Rights First). In 1988, Peter was part of Amnesty International's Human Rights Now! Tour. He was struck by the stories he heard from survivors of human rights abuses and the lack of attention these stories received. Peter had brought along one of the first camcorder models and realized the potential of video as a tool against abuse; he noted that perpetrators of abuses were often brought to justice when photographic or video evidence of abuses existed.

In 1992, not long after video of Rodney King being assaulted by four Los Angeles police officers catalyzed interest in the use of video for concrete human rights change, WITNESS was born. Today, WITNESS is an independent nonprofit organization with offices in Brooklyn, New York, and human rights partners based around the world.