Rock Shrine No. 20 - Apple HQ

Posted almost 5 years ago

3 Saville Row must be one of the most famous addresses in Britain. This was Beatles HQ when they formed Apple Records, famous for the rooftop concert recorded for the film Let It Be.

When they weren't on the roof they were in the basement studio. Here's a photo of the mixing desk:

When George visited San Francisco and the Haight Ashbury in 1967 he somehow invited a couple of Hells Angels to visit him in London. Sure enough they showed up six months later with a retinue of friends, including the actor Peter Coyote (he was a radical hippie back then) and author Ken Kesey.

Saville Row is one part of London that's resistent to change and therefore looks almost exactly as it did then. Next door is Gieves and Hawk, tailors to the royal household. Across the street is the back entrance of The Albany, the best address in London. Terence Stamp has lived here for more than 40 years.

Stamp shared a flat with Michael Caine before he got famous and moved here. If '60s Caine was movie cool then '60s Stamp was rock star cool. In Sean Levy's highly readable history of Swinging London, "Ready Steady Go" he ends the book with an image of Stamp slipping quietly out this back door while The Beatles play on the roof.

Apple HQ, 3 Savile Row, London W1S 3PB

Rock Shrines 1 - 12 are "here"

Comments (10)

  1. Terry Staunton says There's lots of good anecdotal stuff about 3 Savile Row in the book The Longest Cocktail Party, a first-hand account of the magnificent folly that was the initial Apple empire, written by Richard DiLello, once employed by the Fabs as the "house hippie". It was first published in 1972, but reprinted in 2005 through Canongate.
    Permalink posted 04/14/2007
  2. RobinH says Now that is a mixing desk..
    Permalink posted 04/14/2007
  3. Rawkkiddoh says I love the urban legend about how if you dipped a Apple record in water, it would turn the label red. I was lucky enough to be able to raid my parents record collection before they sold all their albums, and came away with two Beatles records.
    Permalink posted 04/14/2007
  4. steve simon says in all my london visits, i have never been there......the shame
    Permalink posted 04/14/2007
  5. Spike says It's touching to watch the Beatles happily playing live together like that near the end of their tolerating each other. That sword scene was thrilling too. What film was that?
    Permalink posted 04/14/2007
  6. Zeroskilz says I am going to have to visit some of these places while there. Nice post!
    Permalink posted 04/14/2007
  7. Jonh Ingham says Rawk, never heard that legend. It's a good one. Spike, that's Far From The Madding Crowd. Recommended.
    Permalink posted 04/14/2007
  8. Mike the Knife says Hmmm. Interesting. The Beatles, you say? Sounds familiar.
    Permalink posted 04/14/2007
  9. Jonh Ingham says They were a Merseybeat group, Mike. Had some nice tunes.
    Permalink posted 04/14/2007
  10. Mike the Knife says You mean like the La's?
    Permalink posted 04/15/2007

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