WHERE MUSIC LISTENS TO YOU

"The Ramones: Not Just Blitzkrieg (Soda) Pop":http://rhino.com/store/ProductDetail.lasso?Number=75817&si=rhino

Posted over 3 years ago
The other day I made a pit stop at a bar I don't regularly visit to get a couple of pints on the fly when, just as my first oat soda was served, a commercial flashed across the wall of TVs behind the bar. It featured slam-dancing soda pop cans who were partial to the classic Ramones tune "Blitzkrieg Bop.":http://rhino.com/store/ProductDetail.lasso?Number=75817&si=rhino I thought: "somewhere, some kid is thinking that this is a jingle written specifically for this crappy airspace." I looked around and wondered if anybody else felt as used by Madison Avenue hacks but as I looked around, nary an eyebrow raised which quantifies my belief that one should pick his watering hole and stick to it because "Read the rest here":http://chronicridicule.blogspot.com/2005/07/ramones-blitzkrieg-pop.html

Comments (7)

  1. Dale says Generally, I despise Madison Ave. using good music like that, but it's done two good things for me recently: 1) My youngest son, Joshua, now knows the intro to "Blitzkrieg Bop" from hearing it on commercials, which cannot be a bad thing. 2) I was able to turn Melissa on to Kasabian, when Nurtigrain bars was using a bit of "Reason Is Treason" as background music.
    Permalink posted 10/20/2006
  2. CrashPryor says ...that's kinda cool that your kiddoes are learnin' early...too, a couple of people here "actually have Ramone ringtones":http://rhino.com/ringtones/artist.lasso?artistid=596473&si=rhino which is kinda cool but...when I hear Herb Alpert's version of "Beat on the Brat" oozing out of the grocery store speakers, it'll be time for the "buckshot shampoo", for shizzle...
    Permalink posted 10/20/2006
  3. punkbunni says I noticed recently that you never heard The Ramones in a commercial before Joey Ramone died and also a few years ago there was a car ad that featured The Clash..right after Joe Strummer died..coincidence? I think not.
    Permalink posted 10/20/2006
  4. blueone51 says I hate this but I’m coming from the other side of the argument. I’m in advertising and 9 times out of 10 when a great pop song is used in a campaign it due to laziness on the part of the creative team. Rarely does the song have any real relevance to the product or the creative concept – just a cheap gimmick to get people to notice the spot. Freaking borrowed interest as we say in the trade. And even worse it eliminates original music as a good source of income for working musicians.
    Permalink posted 10/20/2006
  5. CrashPryor says ...yeah, I remember checking the 5,6,7,8's a bit before they were featured in Kill Bill 2....then those "Woo Hoo" phone commercials totally killed that tune for me...and yeah, the Clash's "London Calling" is still being used (I think) for a British airline company...Marley's "One Love" got appropriated for the Jamaican Travel Board...it goes on and on...but then, somebody closely affiliated w/ these artists are getting paid the cheddar...
    Permalink posted 10/20/2006
  6. SamTheButcher says Got it now. Oat soda. :)
    Permalink posted 10/20/2006
  7. slantera says I had posted something similar to what you have posted here. I asked people what they thought about musicians that sell records, have their songs placed into a commerical. Someone posted a comment, "....it's a way to get exposure..." (or something to that effect). I'm not too fond of hearing a song, that an artist/band created, being placed into some ad just to get public attention. It just makes the song sound cheap, worthless. That's just my 2 cents.
    Permalink posted 10/20/2006

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