Cold War Kids Using New Guerilla Marketing Concept To Promote Second Album?
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California indie rockers the Cold War Kids have released a minute long video plugging their sophomore album. Instead of coughing up a title, which is usually how these things work ("Cold War Kids release NAMEOFRECORDHERE on RELEASEDATEHERE"), the band has simply offered a date: September 23rd.
The CWK's whole concept of saying the release date now, and album name later, might be part of a new guerilla hype-producing strategy I have been noticing lately. Beck followed the prototype with his new album out this summer, and then there was Weezer. They did the same thing too, telling us a new "yet-to-be-titled" album was due in June, then changed the release date and just called the new album Weezer (for the third time). Let's just hope CWK take the extra time to get a little more creative than that.
Also, if you live in and around the Big Apple and have no plans for this Friday evening (June 27th) knock yourself out and go check out CWK at Prospect Park, where they will be playing (que magic word) for FREE. A national tour to promote the nameless, yet dated sophomore release kicks of September 27th at the Wonder Ballroom in Portland, Oregon. Four major U.S. festival stops will warm CWK up before they hit the road.
COLD WAR KIDS | TOUR DATES
06/27/08 Celebrate Brooklyn / Brooklyn, New York
08/02/08 Splendour in the Grass / Byron Bay, Australia
08/03/08 Tivoli / Brisbane, Australia
08/04/08 Enmore / Sydney, Australia
08/06/08 Palace / Melbourne, Australia
08/09/08 Belladrum Festival / Inverness
08/10/08 Summer Sundae / Leicester
08/11/08 Bloomsbury Ballroom / London
08/12/08 Concorde 2 / Brighton
08/14/08 La Route Du Rock / St. Malo
08/15/08 Pukkelpop / Hasselt
08/22/08 Outside Lands Festival / San Francisco, California
08/23/08 Sunset Junction Festival / Los Angeles, California
08/24/08 Les Schwab Amp w/Beck / Bend, Oregon
09/20/08 Street Scene / San Diego, California
09/27/08 Wonder Ballroom / Portland, Oregon
09/28/08 Richards On Richards / Vancouver, B.C., Canada
09/29/08 The Showbox at the Market / Seattle, Washington
10/01/08 The Neurolux / Boise, Idaho
10/02/08 In The Venue / Salt Lake City, Utah
10/03/08 Boulder Theatre / Boulder, Colorado
10/10/08 Fine Line Music Cafe / Minneapolis, Minnesota
10/11/08 Vic Theare / Chicago, Illinois
10/14/08 Paradise Rock Club / Boston, Massachusetts
10/15/08 Webster Hall / New York, New York
10/16/08 Williamsburg Music Hall / Brooklyn, New York
10/17/08 Theatre of Living Arts / Philadelphia, Pennsylvania
10/18/08 Nightclub 9:30 / Washington, D.C.
10/20/08 Cat's Cradle / Carrabo, North Carolina
10/21/08 Mercy Lounge / Nashville, Tennessee
10/23/08 Lola's / Ft. Worth, Texas
10/24/08 Emo's Alt Lounge-Outside / Austin, Texas
10/25/08 Warehouse Live / Houston, Texas
10/26/08 Voodoo Music Experience / New Orleans, Louisiana
Comments (4)
I wonder if this concept is hoped to be effective in combating early leaks? I like the idea. It's kind of like a movie "teaser" trailer. :-)
First they created the "leaks" to add buzz around the bands, until it went out of their control. Now they try something else... those sales ppl are always amazing :)))
I think it's just so CWK. As an unsigned band, they were always very talented with media and their design ethic is brilliant. Signature CWK video for sure - maybe it means that CWK are smarter than the marketing folks????
hmmm i actually don't like this track so much....on another note.