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Radiohead's New "Nude" Remix Concept Ends 12 Year Dry Spell On Top 40 Singles Chart

Posted about 1 year ago
Radiohead have done it again. This time the band that's changing the industry made an innovative way back onto the Billboard Hot 100, where their latest In Rainbows single "Nude" is currently 37. (According to Billboard "Nude" is the band's first appearance on this chart since "High & Dry" in 1996.)About a week and a half ago "Radiohead decided to hold a fan remix contest":http://mog.com/Charley_Rogulewski/blog_post/153575 for "Nude." Fans were encouraged to purchase stems (the bass beat, the vocals, etc.) on iTunes, with each stem costing $0.99, remix it and upload onto the Radiohead Web site. Fans were asked to "vote for their favorite remix,":http://www.radioheadremix.com/ with no concrete incentive announced for the remix that would garner the most votes, although Radiohead did promise that they'd win something. Perhaps a pat on the back?However, each separate iTunes stem purchase "accounted for one download":http://www.richbradley.org/blog/?p=55 for "Nude." (You follow?) So each person who wanted to remix "Nude" purchased the single five times! Add that to the downloads of the full track and Radiohead have conned their way back to the Billboard chart. Do you think this is a fair way to count a single?

Comments (15)

  1. contrabandwidth says I think the charts and previous ways of counting a songs purchase, don't apply to this new concept. The songs need to be called Nude (Bass) or what not to not be considered the same track. Obviously one more thing about the old ways that doesn't mesh with the new.
    Permalink posted 04/11/2008
  2. River Lethe says Smart, but shifty. For the special edition I bought, it should've had the remix tracks in there like NIN did on thier last two releases, or they should've charged differently. Having to buy each instrument track separately to get all the pieces of one song? Nope. I'm starting to agree with Trent about how RH is approaching their business model.
    Permalink posted 04/11/2008
  3. Cinful says I call "cheater" ... I totally agree with contrabandwidth!
    Permalink posted 04/11/2008
  4. Scotch says What I'd like to know is, how many of those sales there are? If one of out 100 purchases was a stem, I'd be surprised. Is it "fair"? No less fair than seeing all the no-talent hacks on Billboards charts every day. No I care? Nope.
    Permalink posted 04/11/2008
  5. davesonic says I'll admit Trent Reznor is a little more giving than Radiohead (if $50 for shipping is giving, yikes my poor Visa) but they are just going about it differently. That's why this is such an exciting time, everyone can try something different, see what works, tweek it, and then try something else. Hey if Apple wants to sell it and the suits want to count each stem as individual sales that's their problem. I paid my 5 dollars and I I'm enjoying my purchase, while Radiohead get's the cash and exposure. Maybe some of the smaller bands should think about doing this to, it's a way of engaging your fans while it spreads the word about your music.
    Permalink posted 04/11/2008
  6. Scotch says $50 for shipping what? Yeesh.
    Permalink posted 04/12/2008
  7. Charley Rogulewski says yeah contra, i hear ya on the whole the old ways that doesn't mesh with the new.
    Permalink posted 04/12/2008
  8. Bartleby says Thom Yorke and his mates didn't attend LSE but no one's understood the power of fandom as they do.
    Permalink posted 04/13/2008
  9. Charley Rogulewski says what's LSE?
    Permalink posted 04/13/2008
  10. Bartleby says The London School of Economics which trains financiers and other City workers. Mick Jagger was once a student there. -- Hence, the comparison.
    Permalink posted 04/13/2008
  11. Charley Rogulewski says capisce
    Permalink posted 04/13/2008
  12. myworldhasnoend says This can possibly be a way for Radiohead to recover financially after losing out on loads of cash upon releasing their cd online prior to the actual release date.its not like they need the money.
    Permalink posted 04/13/2008
  13. Scotch says "Grabbing hands, grab all you can..." Oh wait, wrong band.
    Permalink posted 04/14/2008
  14. wolfhouser says ...they're brilliant. But I also doubt that most of those sales were for the contest....
    Permalink posted 04/15/2008

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