Bacardi (As In The Rum) Serves As Label For New Groove Armada EP

Chances are you've already coughed up your email address to get a "free" copy of Radiohead's In Rainbows or a free single from Coldplay, The Raconteurs - only some of the bands in the past year that have offered a song from a new album for $0 via their Web site. I got the new Gomez track "Airstream Driver" just this week that way. It's 2009 and the record business is in shambles. Everyone from the artist to the label is rethinking new ways to get people to buy music.

Free singles, name-your-own-price tactics, and, case and point, this innovative, kosher sharing Groove Armada/Bacardi B-LIVE Share venture. You don't pay a thing. Explained simply you basically have to blast off a bunch of emails to pals saying where you can download the first track of the dance bands new EP. The more people you email to upload the first track, the more doors open to download the other EP tracks for you. So Bacardi's acts a the new music label, and is essentially the only place you can download the EP. A video tutorial explaining this all better is below.



I loved Vertigo. Track one of four off the new EP is called "Go." We'll see if this one grows on me. To access and give the whole new sharing system a go, head "here.":http://clk.atdmt.com/UMC/go/133872321/direct/01/