Rock the Earth: Defending the Planet 'One Beat at a Time'

Posted over 5 years ago
I admit to not being the most creative mogger hanging out here; rarely do I have anything resembling an original thought and my typing skills are hovering somewhere between novice and amateur (regardless of the hours I've devoted to dear old Mavis). So cut, copy, and paste was made for moggers like me and I'm neither ashamed or guilty of anything when I can copy and link to articles like this -from The Rex Foundation Blog*Rock the Earth: Defending the Planet 'One Beat at a Time'*By Mary Eisenhart (Mary is a mogger, show her some moglove here)“For the environmentally-minded artist, we’re one-stop shopping – not only can we take action on the issue, but we can also conduct the necessary education, publicity and fundraising to mobilize their fanbase and fund the advocacy activities.”– Marc Ross, Rock the EarthIn 2001, under the stars at an outdoor concert at Mount Shasta, Marc Ross had an epiphany.Having worked as an environmental litigator in both the public and private sector, he’d become acutely familiar with the fact that when it came to environmental issues, the legal deck tended to be stacked in favor of industry. By virtue of large consortia and industry associations, even the most egregious polluters and violators of the law were often able to avoid legal consequences by sheer firepower, overwhelming the resources of concerned citizens and grassroots groups trying to hold them accountable and make them change their ways.Ross suddenly realized that combining his lifelong loves of music and the environment might be the key to evening the odds a bit. Many artists were already vocal about various issues; what if they and their fans joined forces to advocate for them? What if the resulting organization were able to offer legal and technical assistance, pro bono, to those under-resourced concerned citizens and grassroots organizations?Inspired by this thought, Ross began recruiting music fans with expertise in environmental law and sciences, as well as the fundraising, marketing, media relations and Internet technology skills needed to sustain such an organization, and in 2001 Rock the Earth was born.A 2005 Rex grantee, Rock the Earth uses tours and concerts of like-minded artists — dozens of shows a year — to reach the fans and spread the word, setting up information booths at shows to explain the issues and recruit new members. A relatively young organization — and, with the exception of a part-time office manager, all-volunteer — it’s successfully fostered a remarkable synergy between artists and their fans that’s become a powerful tool.(please continue reading Here)"Reach out your hand if your cup be emptyIf your cup is full may it be again"and heres some Gomez for your listening pleasure - Fill My Cup and How We Operate from the Archives

Comments (9)

  1. Lester Jonze says _Let it be known, there is a fountain. That was not made, by the hands of man..._
    Permalink posted 11/06/2006
  2. B42 says word :)
    Permalink posted 11/06/2006
  3. steve simon says yes marc is doing good things for sure
    Permalink posted 11/06/2006
  4. lemontwist says Coolness.
    Permalink posted 11/06/2006
  5. DUSTdevils says i'm with that... totally gomez, local lads, from Ilkley, one of the more beautiful places on this planet... Yorkshire is know as "gods' county", it is quite stunning...
    Permalink posted 11/06/2006
  6. DUSTdevils says Image Hosted by ImageShack.us there you go...
    Permalink posted 11/06/2006
  7. RGM says You rite and are tuns times more creative and a betta than me... Great Post :)
    Permalink posted 11/06/2006
  8. B42 says Thanks for the comments kids, don't forget to check out - http://mog.com/Mary_Eisenhart_
    Permalink posted 11/06/2006
  9. Mary Eisenhart says Awww, thanks. I'm having a blast doing stuff for the Rex Foundation, getting to talk to all kinds of interesting folks (this week, the New Riders!), so I'm happy somebody likes it and it's doing some good. All kinds of stuff at www.rexfoundation.org.
    Permalink posted 11/07/2006

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