Goldfrapp Gets Organic On 'Seventh Tree'

Posted almost 4 years ago

It seems most music groups go through cycles in their musical evolution. Eventually most bands hit the 'stripped down' phase where they want to simplify their sound. By doing this, a band shows their audience that they don't need all the bells and whistles in their sound, subsequently showing that their talent is authentic and not a product of the studio. Organic instruments allow for a more intimate mood in a band's sound and, oddly enough, actually help broaden their sonic palette. Goldfrapp, the London, England-based electronic duo, has pared down their sound to a minor extent on their fourth album, Seventh Tree, while broadening the complexity of their sound. Now don't misunderstand me; Goldfrapp have certainly not gone as organic as folk music is concerned. When I say "organic," I mean incorporating natural instruments such as acoustic guitar, violins & percussion, where in the past Goldfrapp have focused on synthesized sounds. It seems Goldfrapp want their listeners to realize they are musicians and not just recording wizards. The first track, 'Clowns' is a gorgeous opening ballad that is simple in its use of acoustic guitar and orchestra to grand effect. Alison Goldfrapp's stunning soprano is effectively layered here as a choir and third element. 'Little Bird' also uses acoustic guitar but not until after the second verse; first they lay down echoed synthesizer, bass, strings, and drums to enrapture the listener.Mind you, 'Seventh Tree' still has plenty of electronica on it. 'Happiness' is a vaudeville-esque vamp replete with theremin, tambourine and horn section that could easily be a dance single or converted into a remix due to its upbeat nature. But the danceable nature of the song belies its lyrics about institutionalized hypocrisy. 'Join our group and you will find harmony and peace of mind. Make it better. We're here to welcome you... Happiness, how'd you get to be happiness? How'd you get to find love, real love?' 'Road to Somewhere' is a lovely mid tempo piece that speaks of the journey a listener can take while hearing a song. Will Gregory adds piano and melancholic cello into the mix, then infusing the beautiful synthetic keyboards as well as baroque harpsichord. 'Eat Yourself' also uses piano and acoustic guitar as well as shimmering electric guitar, bass, synths and orchestra. Many people who are familiar with Goldfrapp's oeuvre will take note that Seventh Tree is, in essence, a throwback to their first album, Felt Mountain, with slower-tempo songs, operatic vocals and complex song structure. But while that first album was completely of an electronic nature, here Goldfrapp proves they've grown dramatically in their ability to play musical instruments that weren't present on their previous albums. The difference is palpable even from their previous release, Supernature, with its ramped up and rockier electronic pop dance songs reminiscent of T-Rex and Marc Bolan. Goldfrapp seem to have something to prove and do so with flair on Seventh Tree. They want to be viewed as serious musicians, not just pop artists anymore, and so it seems they are.But any Goldfrapp fan will already have known their virtuosity from their live performances. Just watch their live DVD from 2004, Wonderful Electric, and you will see that Goldfrapp aren't your average self-taught bedroom electronic artists. Alison herself is no ordinary vocalist either. Her pure, operatic and rhapsodic voice can be fragile-sounding, yet strong and assertive within the same lyrical phrase. Simply put, Alison has shown live that she possesses the vocal expertise that has brought the duo the much-deserved attention and popularity they now enjoy. The lush song 'A&E' and its silly video has been released as the lead single from the album (I posted about it a month ago "*here*":http://mog.com/Augusts1/blog_post/138139). It is another beautiful mid-tempo love song about the urgency of missing a loved one, and is mostly electronic oriented but has acoustic guitar at its base.

Cologne Cerrone Houdini' is a stunning ballad with swaths of orchestration and synths. 'Caravan Girl' is an exotically ornate piano-and-synthesizer dance song to rival the best of the band's '80s influenced dance numbers. The album closer, 'Monster Love' is a stunning paeon to romantic love. It showcases Ms. Goldfrapp's incredible soprano vocalizations and leaves one breathlessly in awe of her vocal talent. Seventh Tree is proof that some electronic acts can and do possess as much talent as any other genre can. They do have the ability to grow, show off their musical abilities and widen their musical palette. It just may not be the direction their fans were expecting them to go which is the hallmark of great artists, to keep their fans guessing and pondering what they will do next.

And here is a live remake of Grace's 'It's Not Over'(also covered by Klaxons) by Goldfrapp on BBC Radio 1's Live Lounge 2/8/08. It is very much in the vein of the new album, which is to be released next Tuesday, 2/26/08. They also did a live version of "A & E" as well as this:It's also looking like the next single will be the song 'Clowns', which is the current loop clip featured on their website, which you can check out below:http://www.goldfrapp.co.uk/

Comments (40)

  1. Oatmeal says Sounds great, her vox sound a little bit like Joni Mitchell I think.
    Permalink posted 02/20/2008
  2. Augusts1 says Although I like Joni Mitchell & her singing, I would not agree that Alison's voice sounds like Joni at all, but that's just my ear. I'm sure Alison was influenced by Joni though.
    Permalink posted 02/20/2008
  3. Oatmeal says Yeah, you are probably right about that. Something about her inflection made me think of Joni though.
    Permalink posted 02/20/2008
  4. Bartleby says I really like Goldfrapp's latest folksy turn - it's unexpected and rather refreshing. Alison seems to be seething in an ethereal aural in the video. I also find the promotional website a fascinating sensorial experience. A lively write-u, Aug.
    Permalink posted 02/20/2008
  5. annieander says Nicely written. Well done. Spot on.
    Permalink posted 02/20/2008
  6. HelenMarie says Great review! This is quite different, on a serious level, to the previous posts you've done on them. Which, it seems, is what they would want. Very nice. Enjoyed the tracks too August.
    Permalink posted 02/20/2008
  7. Sam The Artist says its definitely warmer. when i think of their heavy electro sound i think of that first pic you posted. industrial glam.
    Permalink posted 02/20/2008
  8. darmuzz says Great review, August. Listening to these two songs, I would never have guessed it was Goldfrapp. I am only familiar with their tunes like "Ooh La La." I like the acoustic guitar and traditional instruments on both tracks. Still a fan of their electro, though!
    Permalink posted 02/20/2008
  9. Augusts1 says *Bartleby* yes it is refreshing & quite unexpected. Very ethereal & the website is most sensorial. Thanks for the Kudos. *Annie* thank you dear. Glad you enjoyed it. *SunnyD* thanks, & yes you are correct it is quite different, more serious. I had applied to Pop Matters website for a music writing position & they wanted 3 music reviews. I used two of my posts here on mog & needed a 3rd one so I wrote this one on the new Goldfrapp. Unfortunately I didn't get the position but will continue to apply for music writer/reviewer positions. It's a goal I decided I wanted to go for this year since I have the writing skills & the music knowledge. I think the competition for the Pop Matters positions were quite heavy. Oh well, their loss! *Sam* much warmer, that's for sure. Industrial glam? I wouldn't label their sound industrial in the furthest reach of my imagination. When I think of industrial I think NIN, Ministry, Marilyn Manson, & so on. I think their sound really defies labels anyway but that's just imho.
    Permalink posted 02/20/2008
  10. Augusts1 says *Dar* thanks, yes the sound is quite different from the previous recent releases, but like I said in my review, it's much like their first cd "Felt Mountain". And I'm a fan of ALL their work!
    Permalink posted 02/20/2008
  11. bloodtea says This organic turn works for me.. really soothing. Thanks for sharing this terrific review, August!!
    Permalink posted 02/20/2008
  12. Augusts1 says Glad I can soothe the savage beastess dear haha! Thanks for the kudos too.
    Permalink posted 02/20/2008
  13. Marigold says Wow. I am going to echo the great review comments. It is great when a style or sound change works with an artists. It sucks though when it doesn't work. Then you are left wondering what things would be like if they had only just tweaked things a bit instead of overhauling a sound. My preference with artists is that the change is gradual over a few records.
    Permalink posted 02/20/2008
  14. Augusts1 says Thanks Mike! I think Goldfrapp has done that gradual change & has come full circle to their first album. Each album has kept the original sound yet built upon it. The new album just incorporates more acoustic instrumentation. And you're right, it does really suck when a change in style doesn't work or is too extreme.
    Permalink posted 02/20/2008
  15. Pyro says About 4' ago, i thought that Golfrapp was a trip-hop band..and now a folk Grace's cover? Oo
    Permalink posted 02/20/2008
  16. Augusts1 says Pyro, Goldfrapp defies labels! I didn't think they were a trip hop band since they didn't really have the hip hop beats to back up that claim. Labels are such a funny thing aren't they?
    Permalink posted 02/20/2008
  17. Pyro says Indeed, which band enjoys labels anyway? BUT you got to a point when a friend asks you 'what does Goldfrapp play?' and you got to answer.
    Permalink posted 02/20/2008
  18. Augusts1 says True. But giving a friend an incorrect label for a band can put them off of the music too.
    Permalink posted 02/20/2008
  19. PeppermintPattie says Dude, you're so right about Goldfrapp! I love 'em! Thanks for writing up such a great review!
    Permalink posted 02/21/2008
  20. PeppermintPattie says Let me quickly add, I'm not at all familiar with their previous albums. But, this one...dude...it speaks to the soul, you know what i mean?
    Permalink posted 02/21/2008
  21. Pyro says ^"True. But giving a friend an incorrect label for a band can put them off of the music too."^ I had a look at wikipedia (yup, the damn misleading wikipedia) and Golfrapp's name is on the list with the 'trip hop bands'. Don't know..it's just that songs like 'Black Cherry' and 'Strict Machine' are a little trip-hop like...or not?..
    Permalink posted 02/21/2008
  22. Augusts1 says Hey *Britta*, thanks! So glad you like 'em. I know you could find the album over on the dark side. And yes their music speaks to the soul, I agree. I think you'll have fun discovering their other albums as well. *Pyro* just because they're 'generally' classified as trip hop doesn't mean that mainstream culture is correct. But of course we are both entitled to our opinions. I'm glad we are able to have a civil discussion about it too @=)
    Permalink posted 02/21/2008
  23. Sam The Artist says oh i meant by that picture, big machines spinning around, wires hangin - the cold colors. as in they can make somethin so robotic, groooovy.
    Permalink posted 02/21/2008
  24. ardyjormkiv says hmm...female vocals in music are usually a hard sell for me, so i was pleasantly surprised with this one. i've heard the klaxons 'it's not over' and was looking forward to the video, but alas...my internet connection has failed me once again. sigh. i'm sure its good. good and thorough review.
    Permalink posted 02/21/2008
  25. Augusts1 says Oh, ok, gotcha *Sam*! Hey thanks *Ardy*. The video you couldn't watch isn't all that, so you're not missing much visually, but Goldfrapp's version of the song is worth hearing since it's nothing like the original or Klaxon's version. It's quite beautiful.
    Permalink posted 02/22/2008
  26. darmuzz says August, I just saw an ad for a deluxe edition of this CD with a "artcards, poster and DVD." Will you be buying this on the release date?
    Permalink posted 02/22/2008
  27. Augusts1 says Ooooo that sounds great. Where did you see that? I want to check that out & buy it if it's reasonably priced.
    Permalink posted 02/22/2008
  28. darmuzz says August, it was at a local store in my area - Future Shop chain. Don't think you have them in CA, but they are owned by same co. as Best Buy.
    Permalink posted 02/23/2008
  29. Augusts1 says So the album is already released in Canada eh? No fair, haha! Amazon.com doesn't have it, I just checked. Bestbuy.com does though(don't think there are Future Shop's down here either, not heard of that)! Thanks for the headsup Dar.
    Permalink posted 02/23/2008
  30. HelenMarie says Pooh on "Pop Matters" then. You're on the front page of MOG with this baby! Cheers!
    Permalink posted 02/25/2008
  31. Augusts1 says Yea Helen, pooh on them! Front Page, oh yeaaaaaaa baby, haha.
    Permalink posted 02/25/2008
  32. Augusts1 says Milkshake, I agree, it's hard to pick faves when every song is so great & you're just starting to hear it. And if you're like me my faves change as I listened to it more & more.
    Permalink posted 02/25/2008
  33. milkshake says Cool, just bought this today! So hard to make a judgement yet but I would say my favourite is Clowns. The cover sold me on this album!
    Permalink posted 02/25/2008
  34. Mike the Knife says First-rate review and band update in one place, August. Top gear, man. I've been relishing this album for the past month (don't tell), and just as excited by their willingness to move in any direction they fancy. Although I was originally attracted to the lush, sweeping John Barry-styled soundscapes of Felt Mountain and to Alison's soaring voice, I've been delighted with every stage of their evolution. (Coke commercial? Well, Alison's gotta eat.) And this one is a beauty.
    Permalink posted 02/26/2008
  35. Augusts1 says Hey thanks Mike, glad you enjoyed it. Hey I won't tell if you won't tell since I've been listening to this for considerably longer. I didn't know they'd done a Coke commercial, how funny is that? I'd like to see it. I'll check out youtube to see if it's posted there, thanks.
    Permalink posted 02/26/2008
  36. Mike the Knife says I think it's Coca-Cola - or it may be Pepsi. The music bed for the ad is "Ooh La La."
    Permalink posted 02/26/2008
  37. Augusts1 says Have you seen this one w/'Strict Machine' Mike? I haven't found the Coke/Pepsi commercial yet.
    Permalink posted 02/26/2008
  38. Augusts1 says Here's another one for Gameboy w/the same song:
    Permalink posted 02/26/2008
  39. Mike the Knife says Let me repeat: Alison's gotta eat! ;-)
    Permalink posted 02/26/2008
  40. Augusts1 says Well, from the look of her, she doesn't eat much!
    Permalink posted 02/26/2008

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