So now that I’m going to take my flirtation with music to the next level and make an art as business out of it, I’m going to have to write a business and marketing plan so I can remain focused on winning the end game. I know I’m going to be the only artist on my roster and I predict it’s going to take up to my 4th album release before I can even consider signing anyone else to my new company. Why is this you ask? Because I have to learn the ropes through trial and error first before I can take on the kind responsibility required to take on other artists. As a creative artist I know where I’m going with my art, but as a business artist I need to learn how to make mistakes and recover from those mistakes quickly so I can land on my feet softly. I’m not going to spend money I don’t need to spend but I’m not going to try and squeeze every nickel either. I have to know when to seek assistance from the right people that I can also be a service to my supporters.Growing up in the streets of Brooklyn, I’ve seen so many other wannabe hip hop moguls make a repeated mistake; that’s to make others promises they can’t keep no matter how good their intentions are. They allowed the “Living for the City” mentality to get the best of their egos and this school of thought sadly still resonates in the failiures of modern hip hop culture. Lucky for me I don’t make hip hop music and I’m joining the ranks of an exciting, fresh and new music culture rising out the inner cities of America called Soultronica. So if I play my cards right with my music and how I visually present it to the fans of this sound, I can build an audience that will love and support my art and I can extend the movement by helping others I meet along the way by promoting and marketing their music on my digital music label.Why a digital music label you ask? Because it really makes no sense to me to spend ex-amount of money to have CD’s and Vinyl manufactured when everyone have portable digital media devices and they can quickly download my work at an affordable price directly from my website or an online music store like iTunes or Zune.Does this mean I’m going to ignore those potential fans that crave CD’s and Vinyl? No, not at all I would be an asshole if I did that, but I’m not investing any of my money into it. So if the opportunity arises, I will license these projects to more established independent or major labels that have such resources so I can keep the ownership of my masters, artistic integrity and the freedom to do business with as many companies as I want. I’ve read so many articles about how these signed artists hate their record companies that I wonder if one day if I will see news headlines that read: ARTIST KILLS RECORD LABEL EXECUTIVE OVER CREATIVE DIFFRENCES! Do I think that will happen? Sometimes I do, but not anytime soon I hope.I think my need to avoid such bullshit headaches of the music industry is why I’m mainly going at it on my own because I don’t want to deal those kinds of headaches. I work for a major corporation and my outlook to life is really simple; when I’m on the clock I’m working in service to the company I work for, but when I’m on my time I’m working in service to my art and the people who support it. So yeah, I’m like starting my own music label.